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Jun 23, 2010

Prosport International partners with Sport Industry Awards

Prosport International has become an Official Partner of the Sport Industry Awards 2011 in South Africa, the first-ever opportunity for the rapidly evolving South African sports market to celebrate its business achievements.

The new agreement sees South Africa’s leading sports marketing company awarded ‘Partner’ status covering the entirety of the awards programme, which will open for entries for its inaugural year in September following this summer’s World Cup.

“This is an exciting time for sport, in particular football, at the moment,” says Mike Makaab, global head of football at Prosport International. “Prosport has been proud to see eight of our players representing their countries in the FIFA Word Cup currently being held in South Africa.

“We are delighted to be associated with the Sports Industry Awards and are looking forward to be part of the team that rewards South African corporates and governing bodies that contribute to the growth of the sports industry in this country.”

Added Craig Livingstone, global head: rugby and cricket at Prosport International: “I think it is commendable that a UK-based award has been brought to South Africa to recognise what the South African market has done in developing sport in this country.

“South Africa is an extremely passionate nation about our sport and it has united us in so many ways. Having been involved in the rugby market for 15 years, I can honestly say that sport has been such a source of pride for us and Prosport are delighted to be associated to such prestigious event.”

Prosport International joins a growing list of commercial partners to the awards, led by fitness chain Virgin Active, which has signed up as Headline Partner, and including Virgin Atlantic, SuperSport, Rapport, City Press, EA Sports and Deloitte.

The City of Ekurhuleni will stage the inaugural Virgin Active Sport Industry Awards, which will take place on February 17, 2011 and will be hosted by Emperors Palace.

Presented in front of a star-studded audience of all the key stakeholders in South African sport, the Virgin Active Sport Industry Awards will recognise and reward the best the South African sport business has to offer in categories covering marketing, PR, sponsorship, media, advertising and design.

The annual awards ceremony will see the country’s top-performing sport brands and organisations receive recognition for their work at a glamorous black-tie event in what has become the most visible and sought-after endorsement of commercial achievement in sport.

Three of South Africa’s most inspirational and successful sport stars - Lucas Radebe, Bobby Skinstad and Natalie du Toit - are serving as the event’s ambassadors.

Having just completed its ninth year, the corresponding UK gala event is the largest sport business event in Europe and has attracted the highest profile global sporting and non-sporting celebrities, including the likes of David and Victoria Beckham, Jenson Button, Fabio Capello, Sir Alex Ferguson, Martin Johnson, Dame Kelly Holmes, Kevin Pietersen, Thierry Henry, Bernie Ecclestone, and Michael Johnson, who have lined up alongside all the key stakeholders from within the UK sport industry to celebrate the annual awards.

For more information visit http://www.sportindustry.co.za.

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