Mar 24, 2020
OTS 2020 postponed
Feb 07, 2020
OTS 2020 has a new dedicated Climbing Village
Jul 10, 2019
Visitor numbers up after first day of OTS 2019
Oct 25, 2017
New dates and venue for the Outdoor Trade Show
Mar 14, 2017
Exhibitor bookings rise for OTS 2017
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Insight Update
Finger on the pulse – navigating the new world of fitness e-commerce
By Chris Cooper, planning director at digital commerce specialist smp McKinsey research says the number of customers planning to buy fitness and wellness products online has jumped 29% since the pandemic hit. Digital commerce is enabling those brands to build direct relationships with consumers, rather than relying solely on the indirect relationship via wholesalers and retailers.
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