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saucony
Apr 25, 2017

OutDoor 2017 teams up with Mountain Lab

OutDoor 2017 teams up with Mountain Lab

For the successful realization of the Lifestyle Collection at OutDoor Friedrichshafen 2017, they have welcomed renowned agency Mountain Lab on board as partners.

Their clients include the American trade fair OutDoor Retailer, for which they developed and realized the range “Venture Out”.

The Lifestyle Collection at OutDoor brings together functional garments and fashionable design. Exhibitors such as Danner, Dish and Duer, Arys, Dainava, MaxFred, UnitedbyBlue, Heimplanet and Pally Hi have already confirmed their presence and, with their urban fashion trends, they will bring a breath of fresh air to the clothing sector at OutDoor.

You just can’t imagine urban life or the outdoor market any more without Athleisure Wear or Urban Fashion.

In 2017, Urban Lifestyle, which covers many aspects of this growth theme, will be a trend topic of this year’s OutDoor.

Here international brands have the opportunity to present their new products and services and together broaden the scope of the concept “outdoor”.

Alongside the general presence of outdoor products, this year Hall A6 will provide a first- time extra central pooling of products Lifestyle Collection for the real urban explorers.

Here the trade visitors will find all the aspects of latest lifestyle trends at the special market place built just for this purpose.

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