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bridgedale
Aug 10, 2021

Offerings for consumers for the first time in B2C2B hall

Offerings for consumers for the first time in B2C2B hall

ISPO Munich 2022 presents expanded concept

ISPO Munich, the world’s biggest multi-segment trade fair in sports business, will be back at the Messe München exhibition grounds as an in-person event and with new additions to the concept. Alongside the new Experience Hall focusing on conference/learning, supplementary offerings for consumers will also be integrated for the first time in ISPO Munich’s history in a B2C2B hall.

Tobias Gröber, Executive Director Business Unit Consumer Goods, explains the background: “The coronavirus pandemic significantly further accelerated the change in the sports market that has already been emerging for a number of
years. We are reflecting this trend in the best way possible with the new concepts and offerings, both in the traditional B2B area and in the new B2C area.”
That means the Experience Hall will be focusing on the megatrends in the sector, such as sustainability and digitalization, in the context of a conference stage
and with exhibition areas. The emphasis here will be on conference/learning; the
offering in this segment is aimed especially at the typical B2B target group of
ISPO.
The new B2C2B hall is being set up under the name “Collaborators Zone” as a
partly separate area of ISPO Munich for specifically activating and integrating
consumers. Here, consumer experts and (micro-)influencers from the Collaborators Club of the ISPO Group – a further development of the ISPO Open Innovation platform – will encounter brands and customers with a strong B2C focus.

The Collaborators Zone isn’t designed as a classic trade fair hall, but focuses instead on interaction. Entertainment, infotainment, moving topics and test opportunities for trends and products provide the framework and ensure a lively exchange between brands and the influential consumers. The concept is not just
interesting for sporting goods manufacturers, but is also ideal for all organizations related to sport and lifestyle, the outdoors and experiences, or fitness and
health – from the retailer with a clearly defined area of expertise to the right food
producer. Although the exhibitors in this area can present special editions for the
first time or offer exclusive sales drops, direct selling of products will not be possible. “Here, we will encounter the kind of consumers who are shaping the sport

of tomorrow and spreading it to the world,” says Gröber. “For our B2C-oriented
customers, this hall offers an ideal presentation space for entering into dialog
with the highly active consumers who act as experts for their field in the industry,
and setting trends together.” Gröber stresses: “The new offerings are a logical
strategic expansion of the concept. The classic, specialized B2B area at ISPO
Munich, in which exhibitors present their products and innovations in the familiar
halls to international retailers and experts from around the world, continues to
account for the lion’s share of the event.”

More information on ISPO and the various participation opportunities for brands
and exhibitors can be found at https://www.ispo.com/en/munich/exhibitors/application

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