knog
knog
May 12, 2011

Nike claims two category prizes at Sport Industry Awards 2011

Nike was a double winner at the 2011 Sport Industry Awards, winning the Best TV Sport Commercial and Best Integrated Sport Marketing Campaign categories for its Write The Future promotion.

Rival adidas was named Sport Brand of the Year, while Umbro took the prize for Best Use of PR in a Sport Campaign for its England away shirt launch.

The winners of the Sport Industry Awards 2011 were unveiled in front of 1,700 high profile industry figures and sporting celebrities, the 10th anniversary celebration of the prestigious event.

The full list of award winners:

Best Sponsorship of a Sport Event or Competition sponsored by ICON
Winner: Bupa - Bupa Great Run Series

Best Use of PR in a Sport Campaign sponsored by Action Images  
Winner: Umbro - England Away shirt launch

The Community Programme Award  
Winner: Everton in the Community - Tackling Inequality, Empowering Ability

Sport Governing Body of the Year sponsored by Nolan Partners
Winner: UKA

Best Use of Digital Communications in Sport
Winner: England & Wales Cricket Board - Follow US

Best TV Sport Commercial sponsored by Eurosport      
Winner: Nike - Write the Future

Best Sponsorship of a Sport Team or Individual
Winner: BSkyB - Team Sky

Sport Website of the Year      
Winner: The Guardian

Sport Venue of the Year sponsored by Battersea Evolution
Winner: Celtic Manor Resort

Sport Participation Event of the Year
Winner: The Sainsbury’s Sport Relief Mile

Best Integrated Sport Marketing Campaign  
Winner: Nike - Write the Future
Sport Brand of the Year sponsored by Clarke Willmott
Winner: adidas        

Sport Agency of the Year sponsored by Colouration    
Winner: Limelight Sports Group

The KantarMedia Sport Business Achievement of the Year Award
Winner: London 2012 Sponsorship Sales Team

The Leadership in Sport Award
Winner: Andrew Strauss, Andy Flower and Hugh Morris - England cricket team management

Outstanding Contribution to British Sport
Winner: IMG

The Jaguar Lifetime Achievement Award
Winner: Edward Gillespie, managing director of Cheltenham Racecourse


To read more about the Sport Industry Awards visit http://www.sportindustry.biz

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