To create a successful product, it is very important to identify consumer insights.
It sounds quite simple, but the implementation is usually more difficult than expected. For many companies it is hard to reach their consumers.
Once you have found them the big question is, whether these are the right people that you are talking to. Who exactly am I talking to? Do they have the right profile for my products?
Hubert, Ilka, Julian and Co. have an answer to these questions. As top users of our Consumer Experts Community they report about the reason why they engage on ISPO OPEN INNOVATION projects.
But see for yourself what drives Hubert, Ilka, Julian and Co.