International sporting goods retailer Intersport has announced that it is the official sports retail partner of the inaugural Aldi Manchester Half Marathon.
The partnership comes as the retailer continues to create unique relationships with major brands, further strengthening its position as leader in the global sports market.
It adds to Intersport’s already impressive list of partnerships that includes Parkrun every weekend, Wigan Athletic FC, Tipperary GAA and Scarlets Rugby.
The Manchester Half Marathon, which takes place on October 16, will work at a local level with Intersport DW Sports in Manchester.
As Manchester’s leading sports retail store, Intersport DW Sports will be activating Intersport’s partnership with the city’s highly anticipated 13.1-mile race.
The store already operates its own running club (#DWRC) and will be offering Intersport’s trademark expertise and advice to all those who are competing.
Intersport joins other high profile names including Aldi, ASICS and HIGH5 in lending strong support to the very first Aldi Manchester Half Marathon.
With 12,000 places available for the 2016 race, organisers Xtra Mile Events are reporting rapid sales and expecting a sell-out field for its autumn debut.
This new partnership is testament to Intersport’s ongoing commitment to the running community and to its continued pledge to unite with major brands whilst fully supporting its independent sports retailers.
The Aldi Manchester Half Marathon can look at Intersport’s successful parkrun partnership, launched in January 2016, as a great example of the company’s dedication to play an active part in the community and support grassroots sport.
An inspired global phenomenon, Intersport is proud to be one of the main supporting partners helping to keep parkrun free and enabling over 1.5 million runners complete their weekly 5K in a safe and fun environment.
Tom Foley, General Manager of Intersport UK & Ireland, said: “We are delighted that Intersport has partnered with the inaugural and eagerly awaited Aldi Manchester Half Marathon.
“We are looking forward to being involved in what is set to be a day of huge sporting achievement and incredible atmosphere.
“On a local level, Intersport DW Sports is an excellent store from which to drive our partnership and ensure that it is beneficial to all involved. On a wider level, this partnership reflects our commitment to provide ‘Sport to the People’ by supporting runners as they work towards their goals and achieve their dreams.
“It also reflects our desire to build solid connections with major brands and events, to maximise opportunities and awareness for our individual retailers and sport in general.”
Intersport was set up in 1968 and today boasts more than 5,400 associated retailers in 46 countries, giving it the worldwide leading position in the sporting goods retail market. The company is committed to offering customers the best products by the best brands, alongside expert service and advice.