Karrimor is to be official sportswear provider and Sports Direct official retail partner of the Bloomberg Square Mile Relay, a unique relay race taking place in the heart of the City of London.
Now in its seventh year, the Bloomberg Square Mile Relay will once again see teams of 10 compete for the coveted title on September 19, when a field of competitive City workers will criss-cross their way through the twists, turns and steps of London’s streets, tackling staircases, alleyways and racing through a shopping arcade.
Nick Keller, CEO of Square Mile Sport, says: “The Bloomberg Square Mile Relay is London’s greatest sporting example of teamwork.
“The competitive high performance standard, but enjoyable nature of the event is complemented perfectly by Sports Direct and Karrimor.”
Vincent Smith of Sports Direct says: “We are proud to become the official retail partner of the Bloomberg Square Mile Relay, an event that continues to attract a cross section of Londoners, from elite runners looking to beat the course record, to the fun runners looking to soak up the incredible atmosphere with their colleagues and teammates.”
Ben Fell of Karrimor adds: “As official sportswear provider of the Bloomberg Square Mile Relay, we will be providing participants with the gear they need to make their mile a run to remember.
“At Karrimor we are committed to supporting those who see the outdoors as an opportunity to perform, particularly in unfamiliar environments, and while London’s streets are familiar to many of us, it’s rare to see them quite like this.”
The Bloomberg Square Mile Relay’s other official partners include Virgin Active and Sport magazine.
A limited number of places in the Bloomberg Square Mile Relay are still available at http://www.squaremilerelay.com