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Nov 29, 2019

Brooks and further brands announced for The National Running Show Birmingham

Brooks and further brands announced for The National Running Show Birmingham

The organisers of The National Running Show Birmingham in partnership with Children with Cancer UK have announced further brands for the Up & Running area.

The latest brands to join Official Sports Retail Partner Up & Running, for the event held on January 25-26, 2020, at Birmingham’s NEC, are Brooks, Craft, OOFOS, Clif Bar and Hoka One One.

The appearance of Brooks for the first time at The National Running Show will come as exciting news to runners on the lookout for high-performance running shoes and apparel. Brooks are focused exclusively on the pursuit they love more than any other, the run. Brooks challenge themselves to make the best running gear in the world because they want to run in it, too. From their best-selling Ghost, Glycerin, Adrenaline, Ravenna and Levitate models of shoe to a full range of technical running clothing for training and race day, Brooks is at the forefront of the running market. The company remains passionate about minimising its environmental impact, creating a positive social impact and inspiring runners across the globe to run happy.

Also joining Up & Running is Craft, a premium sportswear brand designing functional sports clothing to last over time and withstand tough environments and weather conditions. Their range of running gear helps runners to perform at their best by providing fantastic moisture management, sport specific ergonomics and supreme comfort.

OOFOS is well loved amongst runners for its recovery footwear that helps feet recover faster from a long day or gruelling run. The unique OOFOAM technology absorbs 37 per cent more impact to reduce stress and pressure on the ankles, knees, hips and lower back. Visitors to the show will be able to purchase their preferred style from a range of OOFOS footwear and experience for themselves the comfort of the biomechanically engineered footbed.

Clif Bar promises to be another popular addition to the Up & Running area, bringing its range of energy bars crafted from great-tasting, wholesome and sustainably-sourced ingredients. Visitors will be able to sample the products as well as purchase supplies to fuel future running adventures.

Last but not least, California-based premium running shoe company Hoka One One makes a welcome return to The National Running Show with its iconic range of running shoes offering extra-thick midsoles and minimum weight. Appealing to all types of runner, from ultra-distance athletes to trail and road runners, Hoka One One is a number one choice for runners all over the world looking for a lightweight, cushioned and efficient shoe.
Other brands already confirmed in the Up & Running area at The National Running Show Birmingham 2020 are Ronhill, Hilly, Altra, Saucony, Polar, CamelBak and On.

The National Running Show is the UK’s biggest independent running show, offering runners the unique opportunity to try out and purchase the latest products and limited editions from big, well-known brands through to smaller brands not found anywhere else. The show expects more than 55,000 visitor ticket registrations for 2020, all of whom will be able to discover the latest kit, tech, nutrition and races from over 250 exhibitors, learn from inspiring speakers and improve their running technique thanks to the hands-on feature areas.

Mike Seaman, CEO of Raccoon Events, said: “We are delighted to welcome further high-profile brands to The National Running Show Birmingham 2020. It is a pleasure to welcome newcomers such as Brooks through to returning brands such as Hoka One One, and to be able to host them all under one roof for the benefit of the running community. These latest names in the Up & Running area promise an unrivalled choice for runners looking for the very best apparel, footwear, nutrition, and more. We look forward to welcoming everyone to the NEC in January!”

Jonathan Midwood, General Manager at Up & Running, added: “We welcome the addition of Brooks, Craft, OOFOS, Clif Bar and Hoka One One to the Up and Running area at The National Running Show, and are looking forward to offering runners an unparalleled choice of running products from their favourite brands.”

The third edition of The National Running Show Birmingham in partnership with Children with Cancer UK takes place on January 25-26, 2020. Tickets cost £10 and are valid for both days; there is the option to make your ticket £12 by adding a £2 donation to Children with Cancer UK, to support the 12 children diagnosed with cancer in the UK every day. Go to nationalrunningshow.reg.buzz to secure your ticket.

The National Running Show B2B Networking Dinner takes place at 7pm on Saturday, January 25. Go to nationalrunningdinner.com for information and tickets.

The National Running London takes place on June 13-14, 2020. Tickets are currently free and are available at nationalrunningshowlondon.reg.buzz.

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