Mar 24, 2020
OTS 2020 postponed
Mar 09, 2020
One week to go until this year’s OIA conference
Feb 25, 2020
Professor Greg Whyte OBE to speak at OIA conference
Feb 10, 2020
ISPO Beijing 2020 has been cancelled
Feb 07, 2020
OTS 2020 has a new dedicated Climbing Village
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Insight Update
Finger on the pulse – navigating the new world of fitness e-commerce
By Chris Cooper, planning director at digital commerce specialist smp McKinsey research says the number of customers planning to buy fitness and wellness products online has jumped 29% since the pandemic hit. Digital commerce is enabling those brands to build direct relationships with consumers, rather than relying solely on the indirect relationship via wholesalers and retailers.
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