What I do

I work as an outsourced PR and marketing consultant helping brands of all sizes in the sport, entertainment and media sectors. I have spent over 40 years solving strategic, delivery and brand problems, working to pre-agreed projects to drive results. Typically I report into the senior management team and provide short-term help with specific marketing challenges.

Most recently I have been working across product launches, providing objective strategic planning and proposing delivery options within limited resources. I provide an honest, experienced and impartial role without the costly overheads, office politics or long-term commitment.

How I work

I am here to add value and solve marketing challenges. I want to pass on my experience and expertise to organisations that are looking for short-term fixes to marketing problems, be they difficult, complex or simply urgent. I will give you my honest opinion and get to the issues quickly and effectively.

About me

I have worked in senior roles for a number of sport and media clients. I’m equally adept at brand management, PR, traditional and digital media, as well as commercial planning. I am currently in a consultancy role with The Unicorn Group, working with renowned and award-winning brands Gunn & Moore, Unicorn Darts, PowerGlide Cues and Molten Sports.

I suppose I’m what you’d call an all-rounder and I’ve been involved during my career in a variety of diverse activities, for example and in no particular order:-

• Doing PR for a national newspaper (The Daily Express)
• Producing videos for Sony and Camera Weekly – both brand leaders in video at the time
• Helping put one of the first darts tournaments on TV (Unicorn World Pairs, World of Sport)
• Organising Award Events for Haymarket Publishing – leading magazine publishers
• Working as a radio producer for BBC Radio and producing the radio show with world’s largest audience at the time (a prize for guessing)
• Helping take Unicorn Darts and Gunn & Moore to Sports Brands of the Year, darts and cricket respectively. (SGB Best Brands 2016).
• Recently being part of a small committee that organised much of the Oval 100th Test Match celebrations. (A volunteer for Surrey CCC. 2017)
• And perhaps my favourite – producing a promotional album of love songs for Durex. (Yes, it’s true!)

Privately I have also been a Trustee of The Lord’s Taverners charity and a member of both the General and Audit Committees of Surrey County Cricket Club.

I may not be anyone’s long-term solution, but I certainly have the knowledge and experience to help you realise your short-term marketing ambitions. I will be honest and straightforward in my approach and speak to you in plain English.

Please contact me

Peter Johnson
Tel:  07831 307855
Web: oldgreymarketing.co.uk
Email:  peterjohnson@mimail.co.uk

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sports trade talk
Reydon Sports PLC! The ONE stop for YOUR shop!
Reydon Sports PLC

Reydon Sports PLC! The ONE stop for YOUR shop!

Reydon Sports PLC is the largest sports wholesale/distribution company in the UK, supplying the trade with a full spectrum of sports and leisure products.

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