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2pure-april
Feb 15, 17

Teddy Riner joins Under Armour team

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Double Olympic gold medal winner and eight-time world champion, Teddy Riner, becomes the latest leading athlete to join Under Armour’s roster of elite athletes.
Under Armour revealed the new partnership to the world with an imposing, giant image of Riner printed on a billboard in the centre of Paris in Les Halles district.
The space, which has never been used by a brand before, is one of the largest billboards in Paris spanning over 25m high and 20m wide. It not only represents the massive size of the 6ft 8in tall Riner, but also the impact Under Armour plan to make in the French market through the world class athlete in 2017 and beyond.
Riner begins the long-term partnership with the global sports brand during his quest to claim a third Olympic gold medal in Tokyo, 2020. This will include training apparel and footwear for Riner and his support team, as he looks to extend his unbeaten record spanning from 2010.
The partnership will be the first of several breakthrough announcements around Under Armour’s presence in France, with a Paris-based headquarters also opening imminently.
Riner said: “Under Armour is a Brand dedicated to performance, and I’m honoured to be part of the team.
“Training smart, with the support of Under Armour in my camp, can propel me to a successful 2017, and longer-term on the Road to Tokyo as we work together towards achieving greater success.
“Under Armour are unstoppable at present, and their new Connected Fitness training products, recovery apparel, and commitment to make athletes better, are second to none. It’s incredible to be a part of such an elite team and I’m relishing the next challenge.”
Chris Bate, Under Armour VP and managing director Europe, said: “Riner is a global icon and a record-breaking athlete who has redefined judo on his way to becoming one of the most successful French athletes of all time. His ambitious, aggressive and fearless attitude matches the culture and values of Under Armour as we rapidly expand our brand and business in France.
“Our focus on athletic intelligence will support Teddy’s unique training methods to take his performance to the next level. We are proud to equip Teddy with innovative Under Armour technologies including ThreadBorne and our Connected Fitness platforms and footwear, which will help him prepare, perform, and recover better than ever as we work in partnership towards Tokyo 2020.”
Riner joins a prolific global roster of Under Armour athletes, including IBF Heavyweight Champion of the World, Anthony Joshua, World Number One tennis player Andy Murray, the most decorated Olympian of all time Michael Phelps, NBA 2016 MVP Stephen Curry, Super Bowl LI MVP Tom Brady and the most decorated female alpine World Cup skier in history, Lindsey Vonn.

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