Intersport UK Ltd announces the appointment of their new general manager Neil Venables who takes over the reigns from Tom Foley. The handover starts immediately through August before Foley departs on 9th September. Neil comes with 21 years experience within the Adidas group working in the commercial sales team as a Senior Director on both Adidas and Reebok.
Neil will drive the next stage of the strategic development for the Intersport UK and Ireland group having a greater central approach and control with product category ranges, marketing campaigns, activations and supply. The Intersport teams focus on a category approach has seen the group grow in strength supported by key suppliers, retail partners and new integrated systems. Through his considered management approach he will look to further enhance and develop relationships established both with AIS, Intersport UK retailers and Intersport International to ensure continued process and evolution of the approach to the sports consumer.