New Balance have opened the doors to its most premium outlet store, located in Bicester Village.
The store takes inspiration from the brand’s global retail portfolio and offers a range of premium lifestyle, athleisure and performance product.
Located in the heart of Bicester Village, a designer outlet with a Luxury village-style shopping area, the New Balance store will offer premium product at reduced prices and is the first performance sports offering available at the high-end shopping destination.
The New Balance x Horween Leather collaboration and ‘Explore by Sea’ pack are just a couple of the limited edition collectables available to buy at the store.
For those looking for premium workout wear, the store will offer key performance collections including the hugely popular J.Crew collaboration for women. This stylish and contemporary collection delivers everything a woman could want, in search of the ultimate athleisure ensemble.
Francisco Lopes, EMEA general manager, Direct to Consumer at New Balance said: “We’re excited to open the doors to our most premium outlet store to date. Located in the luxurious Bicester Village, the new store will give sneaker fans and fitness fashionistas the chance to pick-up some of our most sought after collections at a great price.”
The New Balance store is located at unit 35 in Bicester Village.