Currently ranked eighth by the ATP, Raonic (pictured) reached the semi-final at last year’s Wimbledon championship, where he lost to Roger Federer.
Described as “one of the vital members of team New Balance for years to come” by company chairman Jim Davis, Raonic will continue to feature in New Balance’s marketing and communications campaigns.
He’ll also be involved in the design and development of the brand’s footwear and apparel, as well as providing unique content for athletes around tennis, training and player improvement.
In addition, New Balance will continue to support The Milos Raonic Foundation, a charitable organisation launched by Raonic in 2012 to benefit disadvantaged children through sport.
Raonic first signed to New Balance in 2013.