2pure-september
2pure-september
Sep 12, 17

Evans Cycles appoints Fusion Media as PR and social media agency

{desc}

The UK’s largest high street cycling retailer, Evans Cycles, has appointed Fusion Media to handle their PR and social media brief.

Founded in 1921, Evans Cycles is the UK’s number one specialist bike shop with 62 stores across the country and a large e-commerce website. It stocks over 40,000 products from the world’s biggest cycling brands including Specialized, Trek, Brompton and Cannondale.

Founded in 2008, London-based Fusion Media is the PR and Digital Agency for endurance sport. Their portfolio of clients includes brands like Strava, where they work as the social network’s European PR agency, Red Bull, Wahoo, Ribble Cycles, Shimano, Telegraph Events, Madison and Royal Dutch Gazelle.

Fusion Media has doubled in size in the last 12 months and from its roots in cycling is expanding its offering into running, endurance and outdoor markets in the UK and Europe. Earlier this year, the agency hired two-time Olympic 1500m runner Andy Baddeley as Head of Endurance Sport to lead their growth in this area.

The agency will handle Evans Cycles’ PR and social media brief, tasked with increasing awareness of their key brands in specialist and national media, as well as step changing their social media presence.

James Backhouse, marketing director at Evans Cycles, said: “Fusion is the only agency we’ve ever met who ‘get’ cycling, and we’re really excited to be working together. We chose them because of their expertise, passion and clear enthusiasm for the job. We need an agency that can communicate authentically with the core audience in cycling, but also take us to new and more mainstream audiences.”

Adam Tranter, founder and director at Fusion Media, said: “We’re excited to work with a brand with such heritage and one that shares a genuine deep-rooted passion for cycling. We’re looking forward to working with Evans Cycles to share their story with both new and existing audiences.”

More Pictures

More pictures
brand1

Get all the latest trade news free straight to your inbox

Enter your email address:

sports trade talk
Reydon Sports PLC! The ONE stop for YOUR shop!
Reydon Sports PLC

Reydon Sports PLC! The ONE stop for YOUR shop!

Reydon Sports PLC is the largest sports wholesale/distribution company in the UK, supplying the trade with a full spectrum of sports and leisure products.

read article
Harrows Darts

Harrows Darts

PINDAR ROAD, HODDESDON, Hertfordshire , EN11 OJX

view profile

Get your FREE digital subscription! Sports Insight is available on your mobile device

kindle-logo ios-logo google-logo

download

Summer Universiade

19 August - 30 September , Taipei, Tiawan

UCI Road World Championships

September 17 - 24 , Bergen, Norway

Invictus Games

September 23 - 30 , Toronto, Canada

World Rowing Championships

23 September - 01 October , Sarasota, USA
  

Works With: