The UK’s largest high street cycling retailer, Evans Cycles, has appointed Fusion Media to handle their PR and social media brief.
Founded in 1921, Evans Cycles is the UK’s number one specialist bike shop with 62 stores across the country and a large e-commerce website. It stocks over 40,000 products from the world’s biggest cycling brands including Specialized, Trek, Brompton and Cannondale.
Founded in 2008, London-based Fusion Media is the PR and Digital Agency for endurance sport. Their portfolio of clients includes brands like Strava, where they work as the social network’s European PR agency, Red Bull, Wahoo, Ribble Cycles, Shimano, Telegraph Events, Madison and Royal Dutch Gazelle.
Fusion Media has doubled in size in the last 12 months and from its roots in cycling is expanding its offering into running, endurance and outdoor markets in the UK and Europe. Earlier this year, the agency hired two-time Olympic 1500m runner Andy Baddeley as Head of Endurance Sport to lead their growth in this area.
The agency will handle Evans Cycles’ PR and social media brief, tasked with increasing awareness of their key brands in specialist and national media, as well as step changing their social media presence.
James Backhouse, marketing director at Evans Cycles, said: “Fusion is the only agency we’ve ever met who ‘get’ cycling, and we’re really excited to be working together. We chose them because of their expertise, passion and clear enthusiasm for the job. We need an agency that can communicate authentically with the core audience in cycling, but also take us to new and more mainstream audiences.”
Adam Tranter, founder and director at Fusion Media, said: “We’re excited to work with a brand with such heritage and one that shares a genuine deep-rooted passion for cycling. We’re looking forward to working with Evans Cycles to share their story with both new and existing audiences.”