Columbia Sportswear has entered into a new partnership with the Kendal Mountain Festival as Presenting Sponsor for the event.
The deal gives Columbia the rights to a multi-year partnership with the Kendal Mountain Festival and includes a range of activities alongside the provision of clothing and footwear for festival staff and presenters that’s ‘tested tough’ – designed to keep them warm, dry and protected.
The flagship brand of Portland, Oregon Columbia has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938 becoming a leading global brand by channelling the company’s passion for the outdoors and an innovative spirit into technologies and performance products.
One of the world’s largest and most diverse gatherings of mountain and outdoor enthusiasts, Kendal Mountain Festival has been a prominent fixture on the UK outdoors calendar since the 1980s. Over 15,000 people head for the Lake District town each November to catch up on all things adventure, exploration and outdoor creativity. The event, which brings over £2.5m into the area, is a truly international meeting place for filmmakers, adventurers and inspirational story-tellers.
Columbia joins the Festival soon after announcing a new five-year partnership with the UK’s National Parks which sees Columbia outfit the country’s 300 park rangers and more than 2,000 staff, entrusted to protect our natural landscapes for generations to come.
This partnership will be strongly in evidence in the Festival’s Basecamp area with both Columbia and the National Parks sharing display space alongside hosting the National Parks UK Volunteer Awards ceremony during the course of the weekend. Columbia will also sponsor the Festival’s hugely popular Family Adventure Sessions.
Steve Scott, Kendal Mountain Festival director, said: “We’re delighted to welcome Columbia on board as our new Presenting Sponsor.
“This is an exciting time for the ‘Kendal’, and Columbia’s commitment, their vision and the global respect the brand carries will help us step up to the next level. Their enthusiasm and passion about the future scope of this partnership is infectious, and we’re really looking forward to working with Andy, Eoin and the whole Columbia team.”
Andy Barker, general manager UK & IR Columbia Sportswear, said “Columbia are proud to become the presenting partner of Kendal Mountain Festival, the biggest social event in the UK outdoor calendar. The festival presents an unrivalled opportunity to engage with core outdoor consumers in an authentic environment and celebrate Columbia’s 5-year partnership with the UK’s National Parks.”
This year’s Kendal Mountain Festival takes place from November 16– 19. To browse the full programme and buy tickets visit: www.mountainfest.co.uk
