2-pure-bp-june-2017
2-pure-bp-june-2017
Feb 16, 17

Changing the game once again

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Craft once again ups the ante.
Engineered to make athletes lighter, faster and better, Active Extreme 2.0 from Craft Sportswear takes performance baselayer to a whole new level.
Craft is a Swedish brand specializing in clothing for endurance sports where performance and comfort are crucial for optimal results.
Working closely with elite athletes and constantly developing new materials and technical solutions, Craft offers cutting-edge training and competition apparel.
Building on the highly successful baselayer Active Extreme, worn by 38 medalists during the Sochi Olympics, Active Extreme 2.0 is made of a double-layer fabric featuring CoolMax Air, a new generation of performance fibres engineered with a propeller shape that offers outstanding air permeability and rapidly drives moisture from the skin.
The fibre surface area is bigger than generic wicking cross-sections, providing a larger surface area for movement of sweat – which results in faster and greater moisture transport.
In addition, this exceptional high-tech fabric weighs in at a mere 100 gsm, making the new collection 20 gsm lighter than its predecessor.
True to its Active Extreme legacy, the 2.0 comes with technical features such as 3D fit and bodymapped mesh panels with big holes ensuring total freedom of movement and superior ventilation. As a result, the garments allow elite athletes and enthusiasts to perform with optimal body temperature during racing and high-intensity workouts in mild to cold conditions.
The collection comes in several colourways, including a fluorescent and reflective version for extra visibility when wearing the 2.0 as a single layer.
Active Extreme 2.0 will be worn by the cross-country skiers on Team Sweden and US Ski Team.
As well as by many other Craft-sponsored athletes.

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