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2pure-october-17
May 15, 17

British Athletics today call upon all sports fans to join them in London this July and August

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British Athletics today call upon all sports fans to join them in London this July and August and #REPRESENT the nation as the “Summer of World Athletics” rapidly approaches.

#REPRESENT, a digitally led British Athletics campaign, has been launched with the aim of further cementing the bond between fans and athletes. Spearheading the campaign is Londoner and five-time world champion Sir Mo Farah, who today sent a message directly to Britain’s athletics fans:

“Brits are the best sports fans in the world! You guys are so important for bringing success and having that home crowd cheering me on made all the difference back in London 2012.

“Now I want every fan in the stadium this summer to be as loud as possible to cheer us to victory. The louder you shout, the louder you cheer, the faster we go!

It’s going to be an amazing summer of athletics and I can’t wait to put on a show back at my favourite stadium.”

Exclusive #REPRESENT ‘Supporters Packs’ can be pre-ordered. Get yours today!

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