Atkins has unveiled Lift, a new low-sugar protein bar that helps to repair and rebuild lean muscle mass.
With no gluten, maltitol, erythritol or palm oil, Lift is ideal for consumers on the go, before or after a workout, and is now available from selected Boots or online.
New to the stores this month, the low-carb, high-protein, snack is available in Chocolate Almond, Chocolate Chip Cookie Dough and Peanut Caramel.
Due to the minimal sugar content, Lift bars allow for steady and consistent energy release.
With 17g of protein and as little as 3.3g of impact carbohydrates in each serving, the bars provide high-quality protein with no added sugar.
The new Atkins Lift range is perfect for those living a low carb lifestyle or those that want a high protein intake after hitting the gym, without all the sugar usually found in sports bars.
Mia Gambrell, brand manager for Atkins Lift, said: “We’re very proud to be able to launch a new protein bar into the growing Sport Nutrition market, which offers fewer impact carbs and less sugar, providing a steady energy source for an increasing number of athletes who are looking for a lower carb way to support their workout.
“Protein plays an important role in repairing and restoring muscles post-workout, but many sports bars on the market are loaded with carbs and sugar, creating an energy spike and subsequent crash after a workout.”