Sports Insight

ODLO scoops award for sports bra

By: Jeff James

Listed Under: Hot Products

Published: Tuesday, August 05, 2008

ODLO, the Swiss sportswear specialist, landed a coveted award for its sports bra in the OutDoor Industry Awards at the OutDoor specialist fair in Friedrichshafen, which took place on July 17-20.

The prize-winning sports bra, the High Ultimate Fit, is part of a complete bra collection that includes three different bra models as well as briefs and strings. The concept was developed in Switzerland and the materials used were developed in-house by ODLO. The key selling propositions and performance hallmarks of this premium range are optimum support, perfect climate control and maximum freedom of movement.

The OutDoor Industry’s seal of approval marks out the product's exceptional innovative design and outstanding product quality.

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