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    <title>News/ Products/ Features/ Top Story</title>
    <link>http://localhost/sports/index.php/site/index/</link>
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    <dc:language>en</dc:language>
    <dc:creator>jeff@partridgeltd.co.uk</dc:creator>
    <dc:rights>Copyright 2008</dc:rights>
    <dc:date>2008-08-27T11:06:25+00:00</dc:date>
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    <item>
      <title>Precision Training signs up Aston Villa</title>
      <link>http://www.sports-insight.co.uk/index.php/view/precision_training_sign_up_aston_villa/</link>
      <guid>http://www.sports-insight.co.uk/index.php/view/precision_training_sign_up_aston_villa/#When:11:06:25Z</guid>
      <description>Precision Training has made a Premier League signing after finalising an official partnership with Aston Villa to become its official suppliers of specialist training aids. The two&#45;year agreement runs until the end of the 2009&#45;10 season.

The company, a wholly&#45;owned brand of Reydon Sports, will supply a complete range of training aids and equipment for use throughout Villa’s Academy and senior playing squads. Says David Sanderson, Reydon Sports&apos; national sales manager: “Our portfolio includes clubs throughout all three divisions of the Football League and we are delighted to add Aston Villa as our first Premier League club. As the brand leader in the supply of sports training aids, it is a great honour to partner one of the country’s most successful and ambitious football clubs.

“With the recent success of our Olympians, we have seen a huge surge in demand for our products. Our training aids are used by clubs and individuals on sports grounds and parks all over Britain.”

The Precision Training range includes hurdles, speed ladders, boundary poles, cones, resistance parachutes, tactics posts, portable goalposts and shelters. Precision Training &#45; whose brand ambassador is the former Aston Villa and England manager Graham Taylor &#45; already boasts a series of strategic sports partnerships with leading sports governing bodies, clubs and individual athletes. The company’s football club portfolio includes partnerships with Coventry City, Leicester City, Preston North End, Shrewsbury Town and Notts County. Precision Training is also a supplier of official specialist training aids to England’s elite referees through the Professional Game Match Officials, the Professional Football Coaches Association, Nottinghamshire CCC and three&#45;times national ladies hockey champions Leicester.

Further information on the Precision Training range can be found at http://www.precisiontraining.uk.com.</description>
      <dc:subject>News</dc:subject>
      <dc:date>2008-08-27T11:06:25+00:00</dc:date>
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    <item>
      <title>Aqua Sphere autumn/winter 08 range</title>
      <link>http://www.sports-insight.co.uk/index.php/view/aqua_sphere_autumn_winter_08_range/</link>
      <guid>http://www.sports-insight.co.uk/index.php/view/aqua_sphere_autumn_winter_08_range/#When:16:08:32Z</guid>
      <description>Building on the successful launch of its performance swimwear in 2007, Aqua Sphere’s striking autumn/winter 08 range combines the latest fabric developments with Italian design flair to offer longer&#45;lasting swim kit that retains its elasticity, fit and vivid colour &#45; swim after swim.    

Well known and respected for the quality and innovation of its award&#45;winning goggles and masks, Aqua Sphere has made an impressive transition into the swimwear arena and is dedicated to developing the very best performance possible, creating well&#45;designed suits for fitness swimmers that offer outstanding durability and optimum chlorine resistance. With a wide choice of fabrics, cuts and colours across three product categories, there really is a design and style for every swimmer.

Ideal for competitive swimmers where compression as well as muscle oscillation control are extremely important, the AQUA X POWER range is made with 22 per cent Xtra Life Lycra and guarantees superior UV protection, shape retention, muscle control and quick drying performance compared to other swimwear fabrics. In addition, it offers 10 times more chlorine resistance than traditional swimsuits and its athletic Italian design creates a very eye&#45;catching silhouette at poolside. Suits in this collection include the Sao Paulo, Milano and Cordoba for women, and the Brasilia and Vera Cruz brief for men. 
 
The Aqua Infinity range, ideal for fitness swimmers, offers high chlorine resistance without compromising on elasticity and wearability, and for the outdoor swimmer or surfer this range guarantees excellent protection from UV rays. Quick drying, breathable and with a superb soft feel against the skin, the Aqua Infinity range is sure to impress swimmers who crave a new level of swimwear performance that offers breakthrough comfort and fit as well as stylish good looks. With SRPs starting at only £19.99, women’s one&#45;pieces in this collection include the simple silhouette cut of the Paola, Rachel, Shania, Tahina and Tatiana and the head&#45;turning black Scarlet one&#45;piece with extended shorts and white detailing. For men, check out the Apollo brief at £12.99 SRP and the Oceanus tie&#45;waist short at £17.99 SRP. 
 
For the active swimmer, the Aqua Fit range is a good choice for delivering everyday elasticity, wearability and breathability. This collection includes the Fidgi, which includes integral fully&#45;shaped bra support, and is available up to size 40. It represents excellent value at only £17.99 SRP. Blending performance with casual style,  ‘Beach Active’ styles in this range include the superb halter neck Ipanema full suit and the stunningly stylish Caleta and Acapulco bikinis, each at a highly competitive £19.99 SRP. 

For further information on how to breathe new life into your swimwear and aquatic eyewear sales call Aqua Sphere on 01254 278873 or visit http://www.aquasphereswim.com</description>
      <dc:subject>Hot Products</dc:subject>
      <dc:date>2008-08-21T16:08:32+00:00</dc:date>
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    <item>
      <title>Cook signs Gray&#45;Nicolls contract extension</title>
      <link>http://www.sports-insight.co.uk/index.php/view/cook_signs_gray_nicolls_contract_extension/</link>
      <guid>http://www.sports-insight.co.uk/index.php/view/cook_signs_gray_nicolls_contract_extension/#When:15:34:02Z</guid>
      <description>England’s star batsman Alastair Cook has signed a long&#45;term extension to his contract with Gray&#45;Nicolls.
 
Says Cook: &quot;I am very happy to continue my relationship with Gray&#45;Nicolls having used the brand since I started playing the game. Having the right equipment and working closely with their master bat&#45;makers at Robertsbridge to make sure my bats are just right is very important to me. I am now looking forward to working with them on a number of new product ideas in other areas.&quot;
 
Says Richard Gray, sales and marketing director at Gray&#45;Nicolls: &quot;We are delighted that Alastair has decided to remain with the brand and we wish him every success over the coming months in the lead&#45;up to the Ashes next summer.  We are working closely with Alastair on some major new product developments and we look forward to announcing the first of a number of these in the near future.&quot;</description>
      <dc:subject>News</dc:subject>
      <dc:date>2008-08-20T15:34:02+00:00</dc:date>
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    <item>
      <title>Aqua Sphere partners with Ironman</title>
      <link>http://www.sports-insight.co.uk/index.php/view/aqua_sphere_partners_with_ironman/</link>
      <guid>http://www.sports-insight.co.uk/index.php/view/aqua_sphere_partners_with_ironman/#When:14:57:03Z</guid>
      <description>Aqua Sphere has partnered with Ironman to create a line of performance triathlon wetsuits. The collaboration combines Aqua Sphere’s high industry standards and commitment to innovative design with Ironman’s experience and dedication to the sport &#45; a partnership that will soon deliver a new line of wetsuits specially engineered to maximise an athlete’s performance.

“We know water,” says Martin Newton of Aqua Sphere. “We’re not just about high&#45;quality swimming masks &#45; we’ve been dealing with neoprene wetsuits for over 50 years.” 

A mainstay in triathlon wetsuits for the past 10 years, Ironman has built a reputation for dependable products. The new line will continue in this tradition &#45; branded Ironman, but powered by Aqua Sphere’s cutting&#45;edge technology. The wetsuits will come in three classifications &#45; Elite, Pro and Competitor &#45; to cater for all levels of triathlete. They will be available at retail from December 2008 and key triathlon events throughout the 2009 season.  

Aqua Sphere: 01254 278873. http://www.aquasphereswim.com</description>
      <dc:subject>Hot Products</dc:subject>
      <dc:date>2008-08-20T14:57:03+00:00</dc:date>
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    <item>
      <title>Precision Training</title>
      <link>http://www.sports-insight.co.uk/index.php/view/precision_training/</link>
      <guid>http://www.sports-insight.co.uk/index.php/view/precision_training/#When:14:40:27Z</guid>
      <description>Precision Training has unveiled a host of new additions to its medical range of athletic supports for the 2008&#45;09 season.

A new elasticated calf/shin wrap support (£9.99) has been introduced in sizes S&#45;XL, along with warm shorts to ease hamstring and groin problems. The black shorts cost £24.99 and come in sizes S&#45;XL. Also added to the range is a new knee stabiliser in black. The elasticated support comes in sizes S&#45;XL at a cost of £24.99.

Precision Training&apos;s sports shoulder support (£19.99) comes in the same four sizes, while a new one&#45;size&#45;fits&#45;all patella strap for knee tendonitis costs £6.99. For elbow tendonitis, Precision Training now offers a new tennis elbow support, also in one size, for £5.99.
http://www.precisiontraining.uk.com</description>
      <dc:subject>Hot Products</dc:subject>
      <dc:date>2008-08-19T14:40:27+00:00</dc:date>
    </item>

    <item>
      <title>Dunlopsport.com unveiled</title>
      <link>http://www.sports-insight.co.uk/index.php/view/dunlopsportcom_unveiled/</link>
      <guid>http://www.sports-insight.co.uk/index.php/view/dunlopsportcom_unveiled/#When:14:32:25Z</guid>
      <description>Dunlopsport.com, the new official website for Dunlop sport, has been unveiled.

In addition to interactive features and downloads, the site provides regional and international news sections for tennis fans. It also has a section devoted to Dunlop&apos;s D&#45;Squad initiative, which offers, identifies and monitors future potential players for international sponsorship at the same time as increasing awareness of and contact with the Dunlop brand. 

 </description>
      <dc:subject>News</dc:subject>
      <dc:date>2008-08-18T14:32:25+00:00</dc:date>
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    <item>
      <title>Ronhill makes new appointments</title>
      <link>http://www.sports-insight.co.uk/index.php/view/ronhill_makes_new_appointments/</link>
      <guid>http://www.sports-insight.co.uk/index.php/view/ronhill_makes_new_appointments/#When:14:12:07Z</guid>
      <description>Running brand Ronhill has made two new appointments to its sales team.  

Jon Wild (pictured left), a former international athlete, takes over as UK sales manager, handing responsibility for North West England, Scotland and Ireland to Andrew Norman (pictured right), who joined Ronhill from Sweatshop. Norman has twice been British national champion and competed at the World Cross Country Championships and the Commonwealth Games.  

Says Mike Deegan, Ronhill’s CEO: “Ronhill has a tradition of hiring runners who are also graduates, which means they understand the sport at its grass roots as well as the industry. Both Jon and Andrew have MBAs, together with a wealth of running experience, and they are the key to the brand’s future growth. We will continue our efforts to mould together the best team in the sports industry as our eyes focus firmly on London 2012.”</description>
      <dc:subject>News</dc:subject>
      <dc:date>2008-08-18T14:12:07+00:00</dc:date>
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    <item>
      <title>Uhlsport Teamwear</title>
      <link>http://www.sports-insight.co.uk/index.php/view/uhlsport_teamwear/</link>
      <guid>http://www.sports-insight.co.uk/index.php/view/uhlsport_teamwear/#When:13:41:01Z</guid>
      <description>Uhlsport continues to expand its product portfolio within the teamwear category &#45; and the 2008/9 season is no exception.

For the first time the brand is able to offer a shirt, short and sock combination for an RRP of £19.99 alongside a complementary range of trainingwear at equally tantalising price points.

Coupled with the design and quality you would expect from one of the leading football brands, the uhlsport Club range is set to provide further retail opportunities for any retailer of any size through the forthcoming season and complements the wider range of teamwear lines covering all price points and budgets.

For additional information please contact Uhlsport on 01993 851600 or email julie@uhlsportuk.com</description>
      <dc:subject>Hot Products</dc:subject>
      <dc:date>2008-08-08T13:41:01+00:00</dc:date>
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    <item>
      <title>Akkurat Absolutgrip</title>
      <link>http://www.sports-insight.co.uk/index.php/view/akkurat_absolutgrip/</link>
      <guid>http://www.sports-insight.co.uk/index.php/view/akkurat_absolutgrip/#When:13:33:01Z</guid>
      <description>Uhlsport has launched yet another revolution in goalkeeping gloves with the Akkurat Absolutgrip.

Tight fitting and ergonomically adjusted with half negative seams, the gloves are designed to maximise direct ball contact for advanced ball control with a revolutionary construction and segmentation of the latex.
Couple this with the patented three&#45;dimensional fabric for additional cushioning and better breathability and you have one of the most advanced Uhlsport gloves to date.

For additional information please contact uhlsport on 01993 851600 or email julie@uhlsportuk.com</description>
      <dc:subject>Hot Products</dc:subject>
      <dc:date>2008-08-08T13:33:01+00:00</dc:date>
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    <item>
      <title>New Diana Submarine Shining Arrow</title>
      <link>http://www.sports-insight.co.uk/index.php/view/new_diana_submarine_shining_arrow/</link>
      <guid>http://www.sports-insight.co.uk/index.php/view/new_diana_submarine_shining_arrow/#When:15:09:00Z</guid>
      <description>The Diana Submarine Shining Arrow is the fourth generation of the Submarine range and consists of a new evolution in product development, materials and production techniques. Made in Italy, it&apos;s been developed, produced and delivered in a period of just four months.

The ultimate evolution of the Super Slick Fabric means the Shining Arrow has four per cent less drag resistance than its predecessor, the Submarine TF. Glass&#45;Tex shields are strategically placed in the suit, dramatically decreasing the friction generated by the flow of water over the suit and enhancing muscle compression, thus offering increased performance.

The Submarine Shining Arrow will no doubt be on podium display at the forthcoming 2008 Beijing Olympics.

For further information on Diana products email geoff.walters@btinternet.com</description>
      <dc:subject>Hot Products</dc:subject>
      <dc:date>2008-08-06T15:09:00+00:00</dc:date>
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