Sports Insight

NPD Group Research Resource - Download Area

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  Uphill Challenge

  Specialist outdoor retailers are profiting because of the range and quality of products sold by knowledgeable staff, says The NPD Group

  Date Added: 27th August 2010

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  Master Stroke

  Get your timing right if you want to make a splash in the highly competitive swimwear market, says The NPD Group

  Date Added: 28th July 2010

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  Polished performer

  Despite tough economic conditions, the running sector remains relatively strong, says The NPD Group

  Date Added: 10th June 2010

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  Stick Or Twist?

  With the World Cup on the horizon, should independents copy multidoor retailers or focus on technical product? The NPD Group investigates

  Date Added: 11th May 2010

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  Web Active

  The NPD Group takes a look at online retail trends in the GB sports market

  Date Added: 11th May 2010

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  Pester Power

  The children’s sector is proving a tough market to crack for independent sports retailers, says The NPD Group

  Date Added: 12th March 2010

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  Female Focus

  While male purchases have fallen dramatically, the women’s sports sector is enjoying continued growth, says The NPD Group

  Date Added: 10th February 2010

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  Paying the Price

  Can independents survive in the era of discounting? The NPD Group investigates

  Date Added: 27th January 2010

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  Tale Of 2 Trends

  Sales of running apparel have overtaken footwear, according to The NPD Group

  Date Added: 04th November 2009

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  Best of British?

  Sporting success has had minimal impact on sales, says The NPD Group

  Date Added: 22th September 2009

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  Back of the Net

  Does the money invested in football reap sufficient rewards for the companies involved in the sector? The NPD Group investigates

  Date Added: 25th August 2009

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  Tired Of The Treadmill

  How are gyms combating the fall in member numbers and how is this drop-off affecting sales of performance apparel? The NPD Group investigates

  Date Added: 28th July 2009

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  Mass Appeal

  The swimwear sector has plenty of potential for retailers to exploit, says The NPD Group

  Date Added: 17th June 2009

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  Two-season split

  The NPD Group asks: is tennis losing its sporting appeal?

  Date Added: 18th May 2009

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  Player power

  As rugby continues to increase in popularity, The NPD Group highlights the main players in the GB market

  Date Added: 20th April 2009

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  Football fever

  The NPD Group examines the UK’s £300 million replica football kit market

  Date Added: 19th March 2009

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  In Second Place

  Footwear keeps on running up the street, but apparel only walks off the shelf, says The NPD Group

  Date Added: 14th January 2009

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  Girl Power

  The growing women's sports sector is currently worth £1.2billion annually, says The NPD Group

  Date Added: 3rd November 2008

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  Consumer Habits

  People are still purchasing but where and why? The NPD Group investigates.

  Date Added: 15th September 2008

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  Eurostyle

  In Europe the Sports Leisure and Classic category continues to grow its market share at the expense of performance shoes, says the NPD Group

  Date Added: 18th August 2008

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  Slowdown in the sports market

  The latest figures from NPD’s Sports Footwear PoS service reveals mixed fortunes across the sector

  Date Added: 18th August 2008

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  Sink or Swim

  Can the Olympics drive male teenagers back into competitive swimming? The NPD Group investigates

  Date Added: 13th June 2008

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  Championship Point

  Does Wimbledon increase consumer spending on tennis product? The NPD Group thinks not

  Date Added: 26th May 2008

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  Surviving a Slowdown

  With the retail economy struggling in the face of a downturn, Dave Howell investigates how your business can survive in a market dominated by the credit crunch

  Date Added: 18th April 2008

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  Top Performer

  Sales of running shoes are growing, but are they being used for running in? The NPD Group investigates

  Date Added: 18th April 2008

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  Best foot forward

  The NPD Group reviews last year’s performance of sports footwear on the high street

  Date Added: 13th February 2008

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  All Change

  The NPD Group looks back on an eventful year for the big names in the sports trade

  Date Added: 11th January 2008

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  Competitive Edge

  How does a World Cup Final place impact the sales of rugby shirts? NPD investigates

  Date Added: 06th November 2007

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  Fashions Come And go. But style Remains

  The fragmented fashion footwear market presents retailers with plenty of sales opportunities, says The NPD Group

  Date Added: 13th September 2007

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  Reap The Rewards

  Style in women’s fitness has changed significantly over the past couple of decades as health hungry consumers look for the latest choices

  Date Added: 19th August 2007

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  The beautiful game

  Football sales are currently buoyant, but they could take a hit if England fail to reach Euro 2008

  Date Added: 16th May 2007

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  Shoe business...

  Running fashion is in decline, while the performance running footwear market continues to grow

  Date Added: 19th April 2007

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  2006 Sportswear Round-up

  Price deflation, a fashion-oriented market, retailer acquisitions and expansion - just a few of the key factors that have contributed towards the Great Britain sportswear market in 2006.

  Date Added: 19th March 2007

All reports provided by www.npd.com