Zinc confirmed as the number one wheeled toy brand in the UK by the NPD Group

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Zinc confirmed as the number one wheeled toy brand in the UK by the NPD Group

By: Jeff James

Listed Under: News

Published: Wednesday, June 20, 2012

Zinc, the UK-based wheeled toy and sports company, is the number one wheeled toy brand in the UK, according to the NPD Group, the consumer market research specialist.

The brand recently announced a 150 per cent increase in first quarter sales.

“Since Zinc’s inception just over three years ago, we have stuck to our core values when developing our ranges, building great quality products with compelling reasons to buy,” says Simon Pickavance, Zinc’s commercial director.

“We have continued to work closely with our partners to target core play patterns and critical price points.

“Customers have a bewildering choice within the wheeled toy category and Zinc offers something very different to the rest of the market and continues to deliver innovation and value in a very tough economic climate.”

The Zinc range now covers the whole of the wheeled toy market.

Says Ying To, Zinc’s brand and marketing manager: “Our brand and marketing focus has been targeted at listening to our customers and building ranges that reflect and mirror attitudes and trends in the market.

“We have also carried this through into our trade and end user marketing, delivering what customers wants, yet still managing to surprise and amaze, lifting expectations of what now can be done.”

Ying To adds: “The company’s growth is very welcome for the brand and of course we would like to thank all of our retail partners for supporting and helping to deliver these amazing figures.

“We are confident this will continue, with a number of new innovations already planned for previews in June and July - the opportunity for further growth is already planned into the ranging.

“We also have so many new opportunities for growth outside the UK, with deals ready to be penned in most major countries in Europe and Asia, as well as Canada.”

For more information visit http://www.zincsports.com and http://www.hy-pro.co.uk