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Unparalleled as the leading event in the arena of sport as a tool for social change
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By: Jeff James
Listed Under: News
Published: Thursday, January 19, 2012
Warrior Sports will be Liverpool FC’s new kit supplier from June 1.
The US company, which is owned by New Balance, says the six-year deal represents the starting point in its global football journey.
“At Warrior Sports we pride ourselves on high performance and an incredible desire to win,” says general manager Richard Wright.
“Our partnership with Liverpool FC, a football institution and recognised brand name across the world, is the perfect fit.
“Warrior Sports has ventured into football to bring our knowledge of making top level product to a new playing field.
“We are not the sort of brand that is going to keep our head down.
“We are here to shake up the world of football and our partnership with one of the most successful club teams of all time is just the start.”
Ian Ayre, managing director of Liverpool FC, adds: “This is another landmark deal for Liverpool Football Club and once again shows the value of the club’s brand globally.”
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