Sports Insight

Sprayway to strengthen in-store position

By: Jeff James

Listed Under: News

Published: Thursday, June 22, 2006

The new strategy involves the production of a range of specially constructed light box headers and seasonal POS promotional packs, including specific pieces to support the junior range.

Says Neil Dawes, Sprayway's Product & Marketing Manager: "We have recognised the need to strengthen our position in-store, especially amongst our key retail customers.

"Moving forward in this direction goes a long way towards complementing our overall strategy of building Sprayway's profile as we concentrate our efforts to widen the brand's appeal, to extend its popularity and broaden its reach over a greater section of consumers."

He added: "The point of sale material is crucial to the brand because it is the moment where all the marketing activity that has gone before is remembered and recognised. And if it all comes together, there and then, it will trigger a sale."

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