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The best of the best from the UK sport industry over the last year was rewarded at the BT Sport Industry Awards on Thursday evening,
The latest lines from the UK's biggest sports buying group
By: Jeff James
Listed Under: News
Published: Tuesday, February 28, 2012
Spalding has become the official teamwear partner of national governing body basketballscotland.
Established by Boston Red Stockings pitcher AG Spalding in 1876, Spalding has long been a leader of innovation and quality in the sporting goods category and has extensive sponsorship agreements throughout the world, most notably as the Official Ball and backboard of the NBA.
“basketballscotland are delighted to put pen to paper on a partnership with Spalding,” says Kevin Pringle, CEO of basketballscotland.
“To have a world leading basketball brand supporting our national team programmes provides a real boost as we move towards a busy summer of activity throughout Europe.”
The agreement also includes a partnership with Scottish retailers Gilmour Sports and RJM Sports, which will allow basketballscotland to announce additional services and benefits to players, coaches, officials and clubs throughout Scotland and open up further opportunities for Spalding to penetrate the Scottish market and beyond.
Paul Sherratt, country manager for Spalding, says: “Having only taken Spalding under the Uhlsport UK wing in January this year, I am delighted to see that we have already made progress in developing a partnership with a UK governing body, and we will continue to aggressively target sponsorship activities to re-establish the brand in the marketplace.”
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