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The best of the best from the UK sport industry over the last year was rewarded at the BT Sport Industry Awards on Thursday evening,
The latest lines from the UK's biggest sports buying group
By: Jeff James
Listed Under: News
Published: Tuesday, March 27, 2012
The Q4 INTERSPORT show kicks off today with 43 suppliers gathered with their latest products for a traditional focus on squash, badminton, hockey and outdoor.
Unicorn has also bought along darts star Andy Hamilton for members to pitch their throwing skills against during the day.
Rugby has a stronger than normal representation at the show, with two major shirt launches taking place.
Canterbury will unveil its new England jersey on the back of its recent RFU sponsorship announcement, while adidas will launch the Lions jersey for the 2013 tour with a special presentation at the end of show.
adidas is also co-host of this evening’s social event with special guest Martin Johnson CBE, the former British and Lions rugby captain.
A household name, Johnson will answer questions and spend some time with members during dinner at The Village hotel.
INTERSPORT also has a focus on key Christmas gift lines to merchandise for the festive period, with exclusive ranges that will be supported in-store with a marketing campaign to maximise sales.
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