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The latest lines from the UK's biggest sports buying group
By: Jeff James
Listed Under: Product News
Published: Wednesday, April 25, 2012
PureLime is set to make a splash this summer with its Scandinavian Tennis range.
Already established in the USA, PureLime dipped a toe in the UK tennis market when it trialled last summer’s range in a dozen selected retailers.
It was so well received that this summer sees the brand return with a full UK line-up aimed at discerning women players.
The new collection has something for everyone and gives retailers the chance to stand out from the crowd with a range of clothing that offers a point of difference and excellent margins at the same time.
The all-white rule of some more exclusive clubs is no barrier, while at the same time there are some dazzling pastel combos for those that like to turn heads.
Appealing to both ends of the spectrum are the Sculpted Wide Strap Cami (in white, honeysuckle and coral) and Tape Trim Skort (in honeysuckle and coral), which combine a classic tennis feel with a splash of PureLime colour.
They don’t just look good though - all garments incorporate the latest in apparel technology to aid movement and comfort.
In addition, all garments are made from Breath-dri fabric, which means they are temperature controlled, sweat wicking, quick drying, stretch fit garments that feel like soft cotton.
All products feature PureLime’s new logo, which represents the brand’s philosophy when it comes to women’s sportswear - feminine, functional, fashionable and a perfect fit.
For more information call 01697 742 711 or visit http://www.purelime.com.
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