Shock Absorber Flexi-wire sports bra :: Click here for more info.
Unparalleled as the leading event in the arena of sport as a tool for social change
By: Jeff James
Listed Under: News
Published: Wednesday, July 12, 2006
Puma is also planning an international newspaper advertising campaign congratulating the Italian team on its victory.
"The brand visibility at the World Cup has not only strengthened, but clearly expanded Puma's position as one of the top thee football brands in the world," says Puma CEO Jochen Zeitz.
"This is a great starting position in terms of the European Cup in 2008 in Austria and Switzerland, both guest hosts being sponsored by Puma, pushing through until the World Cup 2010 in South Africa where we will once again be the most dominant brand in African football."
Puma's contract with the Italian Football Federation was renewed in November 2005 and stretches beyond the 2014 World Cup.
There are currently 0 comment(s) - Have Your Say Today
Only Registered Members can post comments - to register click here
If you are a registered member and wish to login - click here