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Polaroid Eyewear launches new website

By: Jeff James

Listed Under: News

Published: Thursday, July 15, 2010

Polaroid Eyewear’s complete collection is now showcased online for the first time at http://www.polaroideyewear.com.

The new website is the culmination of two years’ intensive work to create a sophisticated yet user-friendly site reflecting the technical excellence, innovation and creative designs people expect from Polaroid.

From your first click, the products are brought to life with dynamic design and the ability to test Polaroid polarised lenses for yourself. There’s more to learn about Polaroid’s long history and some excellent examples of adverts from the Polaroid archives – all part of the brand’s heritage that makes it such a well-known and trusted choice for eyewear.

Polaroideyewear.com features the latest collections across the whole Polaroid brand family, which includes sunglasses styles from Disney, Hello Kitty, Revlon and Sunmate.

There are also pages explaining the importance of choosing genuine polarised lenses, such as Polaroid’s new UltraSight lens, and the health benefits they deliver by providing total UV protection and blocking potentially dangerous glare.

For those that want Polaroid quality, but wear prescription glasses, there are a range of choices, including optical frames from Polaroid Eyewear and Disney Optical and reading glasses from Revlon. Stylish Suncovers (sunglasses that fit over optical frames) and Clip-Ons complete the range.

“At Polaroid Eyewear we have a reputation for pioneering technology and since its inception digital media has played a central role in our global marketing,” says Jerry Dreifuss, global marketing manager at Polaroid Eyewear.

“Think of our website as a window on the soul of Polaroid Eyewear - it reflects our brand values of innovation, technology and stylish design. At the same time, the website is fun, entertaining and easy for everyone to use. It brings the complete Polaroid family to a truly global audience for the first time.”

Rene Thöni, project leader for the development of the new website, adds: “We put together a highly skilled team of designers, content managers and international marketers to create our new website - and the result is something very special.

“It’s sophisticated, great to look at, while still simple to use and informative.

“With http://www.polaroideyewear.com we believe we have created a unique website that everyone should visit whenever they want to browse information about polarisation and our brands and products.”