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The latest lines from the UK's biggest sports buying group
By: Jeff James
Listed Under: News
Published: Tuesday, May 15, 2012
London 2012 has resulted in an upturn in new members for London ‘social sports club’ Go Mammoth, says its founder and managing director.
The club, which runs leagues at over 20 venues across the capital, has already formed 10 new leagues this year to cope with a 165 per cent increase in new members compared to the same period last year.
At least another 20 more new leagues are expected before the end of the year.
Says founder and managing director Luke Mohr: “In the last six months we’ve seen a huge increase in demand for our sports leagues across the board.
“When we ask new members what made them want to join, there’s obviously a myriad of responses, from getting fit to meeting new people, but a huge number are also telling us that the increasing buzz of the Olympics has inspired them to go out and get active, rather than just heading straight to the pub when 5:30 comes.”
Over 65 per cent of new members at Go Mammoth stated that living or working on the doorstep of the Olympic village had been either the main or a contributing factor in their decision to join one of the sports leagues.
Mohr adds: “Our netball and five-a-side football leagues are always popular, but our less traditional sports like dodgeball, volleyball and ultimate frisbee are also experiencing significant growth.
“We see this as a sign that the Olympic spirit has really started to grip Londoners.
“Its great to see new members who may not have played any sport since their PE lessons at school getting involved, trying out new things and getting fit in the process.”
Go Mammoth (http://www.gomammoth.co.uk) is based on a concept Mohr saw working successfully in North America before founding the London club in 2010.
Starting with just four leagues and one member of staff, the club now has thousands of members who take part in weekly leagues of indoor and outdoor sports, including football, netball, touch rugby, basketball, dodgeball, beach volleyball and softball.
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