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Nike unveils latest TV ad

By: Jeff James

Listed Under: Top Story

Published: Friday, May 21, 2010

Some of the world’s best football players feature in Nike’s latest TV advert, a preview of which can be seen at nikefootball.com. The ad will be aired for the first time on TV during the Champions League final on May 22.

‘Write The Future’ showcases the likes of Cristiano Ronaldo, Didier Drogba, Wayne Rooney, Franck Ribery and Cesc Fabregas, as well as cameo appearances from Roger Federer, Kobe Bryant and Homer Simpson.

Directed by Hollywood director and producer Alejandro G Inarritu, Nike says the three-minute film ‘celebrates football’s pivotal moments and allows fans around the world to connect with their heroes’.

As well as the star-studded line-up, Nike’s Elite Series football boots range also features.

“This epic campaign really captures the scale, emotion and impact that one single moment in a football game can have on a player, fan or nation,” says Davide Grasso, Nike’s vice president of global football marketing.

“This is just the beginning of the journey. The next stage allows everyone who loves football to engage and interact in an incredible way.”

In June fans will be able to live like their heroes through a unique experience on nikefootball.com that generates ripple videos and visuals from their own photos and information.

Footballers can then use the creative to build their own Facebook campaign for an opportunity to be selected for ‘The Chance’, an elite Nike Academy football camp in partnership with the Barclays Premier League, which allows players to get noticed at the highest level of the game.