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By: Jeff James
Listed Under: News
Published: Tuesday, April 07, 2009
Physiological footwear brand Masai Barefoot Technology (MBT) has opened its first bespoke concept store in Harrods. The 350sq ft area is manned by specially-trained MBT staff and stocks the company’s entire range of women and men’s athletic, professional and casual styles.
Says Marigay McKee, fashion and beauty director at Harrods: “Our customers seek the latest sports technology and Harrods has a worldwide reputation for innovation. We have recognised the demand for this high-tech footwear with the exclusive opening of the first MBT concept store in the UK.”
Launched in the UK in 2004, MBT has established its own unique category of 'physiological footwear'. Managing director, Monika Hudson, explains: “As one of the top-selling brands in the sports department, we are very pleased to increase our successful engagement with London’s premier retail store. The launch of our first concept store marks a significant milestone for MBT.”
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