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Record attendance at Intersport show

By: Jeff James

Listed Under: Top Story

Published: Tuesday, July 06, 2010

Eighty out of its 84 members attended Intersport’s latest show on June 30-July 1, a record attendance for the event, which attracted 41 suppliers and five ‘showcasers’.

With the emphasis on footwear and textiles the event also featured Christmas lines; selected fitness ranges; darts products; running shoes and apparel ranges; and technical sportswear.

Intersport’s own-brand labels, including Tecno Pro tennis wear and table tennis tables, Pro Touch running apparel and McKinley outdoor footwear (pictured), were also on show.

“The show allows us to set the pace in the market,” says Barry Mellis, Intersport’s general manager.

“The significant increase in membership numbers and our careful repositioning as a brand to take full advantage of our hefty investment in consumer advertising marks us out as a leading force in the industry.

“Our ideal is to continue to make the Intersport brand relevant to consumers, to build greater brand loyalty and gather more members under our banner as we work to stamp our presence on the high street.”

Susan Herbert, who made her debut at the show since taking the reins of the company’s marketing and communications strategy, added: “Timing is everything and I am thrilled to have taken up my position at a moment when Intersport is flexing its muscles and starting to dominate the retail market.

“The direction we are taking, with the style and technique of our promotional initiatives, now carry the powerful and compelling imagery designed to renew our commanding stance as a distinctive and distinguished consumer brand.”