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By: Jeff James
Listed Under: Top Story
Published: Thursday, March 15, 2012
Andy Murray is playing the lead role in HEAD Tennis’ new global digital communication campaign to support the release of the YouTek IG RADICAL Tour Racquet Series.
The series has been designed for multi-talented players with a versatile and unpredictable style of play, and as Andy Murray combines these attributes in his game he became the ideal testimonial for the racquet’s positioning - radical creativity on the court.
‘Radical Creativity’ was also the inspiration for HEAD’s new communication concept.
The centrepiece of the campaign is a film in which Murray thinks about what kind of job he could have had if he hadn’t become a pro tennis player.
Prompted by a question from a journalist at a fictional press conference, Murray starts dreaming about different professions.
But his dream sequences reveal there is only one job for Murray - playing tennis. And only one right racquet he needs for it.
Murray's YouTek IG Radical Pro leads the HEAD Radical series line-up, which has established itself as a premium tennis racquet collection for both power and control.
“I’ve played with the Radical since I was 13 and I’ve never wanted to change since,” says Murray.
“With the new YouTek IG Radical, I feel I have a lot more variety in my game.”
You can see the film, called Andy’s Radical Job Switch, at http://www.youtube.com/headtennis.
As part of the campaign, HEAD is inviting tennis fans and social media users to win the opportunity to also switch their job and, for one day, have the chance to experience the life of a tennis pro – together with Andy Murray of course.
The competition is hosted exclusively on the HEAD Facebook site: http://www.facebook.com/headtennis
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