Sports Insight

Growth prospects at Saucony

By: Jeff James

Listed Under: News

Published: Tuesday, June 20, 2006

The partnership has increased sales steadily and Stride Rite believes that 2006 will be a year of transition for Saucony as it sets the platform for 2007.

Says Jonathan Quint, Marketing Manager of Saucony UK: "We believe that bigger investments in marketing our products through broadening our distribution base have proved highly beneficial to the brand.

"We have started this year extremely well and Stride Rite has provided us with the bonus of increased in-store visibility, in fact, we are already ahead of forecasts and new products will allow us to further increase our market share.

"We feel that Stride Rite has great ambitions for the European market, including the UK, and their goals for the brand meets our market expectations head on and will provide us very welcome support and solid growth prospects."

Did you find this story interesting? Then why not sign up for the Free Weekly Newsletter to stay up to date with all the latest news.

There are currently 0 comment(s) - Have Your Say Today

Only Registered Members can post comments - to register click here

If you are a registered member and wish to login - click here