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Unparalleled as the leading event in the arena of sport as a tool for social change
By: Jeff James
Listed Under: News
Published: Tuesday, June 20, 2006
The partnership has increased sales steadily and Stride Rite believes that 2006 will be a year of transition for Saucony as it sets the platform for 2007.
Says Jonathan Quint, Marketing Manager of Saucony UK: "We believe that bigger investments in marketing our products through broadening our distribution base have proved highly beneficial to the brand.
"We have started this year extremely well and Stride Rite has provided us with the bonus of increased in-store visibility, in fact, we are already ahead of forecasts and new products will allow us to further increase our market share.
"We feel that Stride Rite has great ambitions for the European market, including the UK, and their goals for the brand meets our market expectations head on and will provide us very welcome support and solid growth prospects."
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