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Greaves Sports signs up with Intersport

By: Jeff James

Listed Under: News

Published: Friday, May 29, 2009

Greaves Sports, established in Glasgow since the early 1960s, has joined Intersport.

"We feel we have signed up to a renewed, revitalised and reinvigorated Intersport," says Sandy Greaves, managing director of Greaves Sports (pictured). "We have had a close relationship with Intersport in the past and chose to renew the link when we visited one of the shows. It was an impressive event and just to experience the buzz that was so evident there prompted us to join. It was a pleasure to talk to so many like-minded suppliers and retailers.

“We are a family business with family values and we joined not primarily for the discounts or the deals which are available, but to network freely and be part of the wider sports retail community, where we feel so at home.”

Says Barry Mellis, Intersport’s general manager: “We are naturally delighted to welcome Greaves Sports as a member. I believe we both share the same philosophy of the pre-eminence in the market of the independent retailer, their position at the heart of high street retailing, and the specialised, custom-made service they offer to the consumer sets them as an important hub of the local community.

"Intersport is embarked on an ambitious strategy for planned and sustainable growth. We have a strong appetite for expansion and have taken up the challenges thrown down by a testing economic environment and a demanding and competitive market place as we concentrate our resources in lifting the profile of the buying group, positioning it in a selective manner and enhancing its reputation as a powerful and distinguished brand within our industry."

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