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One of the Paralympic movement's greatest pioneers receives Lifetime Achievement Award
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By: Jeff James
Listed Under: News
Published: Wednesday, November 26, 2008
Steven Gerrard takes out a clay pigeon with a football in one of four new adidas virals promoting the company's Predator and F50 Tunit boots.
180 Amsterdam, the advertising agency responsible for the campaign, says it took the Liverpool captain less than 10 takes to hit the flying target. The four short clips, also featuring Michael Ballack, Emmanuel Adebayor and Arjen Robben of Real Madrid, are part of a series of 25 to be rolled out online by adidas in the coming months.
You can see the clips at http://www.adidas.com/football
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