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FSPA Social Media Seminar

By: Jeff James

Listed Under: Top Story

Published: Wednesday, July 21, 2010

FSPA Social Media Seminar – The Business Benefits - Ideal for any marketing, communications and digital media employees.

Tuesday, August 24. – FSPA HQ - Federation House, Stoneleigh Park Warwickshire.

FREE to FSPA Members or £150 to non-members.

Ever keen to provide its members with informative free seminar days, the Federation of Sports and Play Associations (FSPA), which represents 17 associations across the sport, play, angling and golf sectors, has invited two highly acclaimed digital media experts to provide different insights into the customer’s perspective of various social media, and how companies operating within the sports industry can best utilise this fast-growing media to gain a competitive advantage.

Session 1 - Step into Social Media – Sue Anstiss
The seminar session, led by Promote PR’s social media expert Sue Anstiss, will present on the latest social media, providing practical guidance for getting started along with both improving and maximising the business benefits of utilising tools such as Twitter, Flickr, blogs, Facebook, YouTube and LinkedIn, using various examples and case studies.

Session 2 - An Insight into the Customer’s Perspective – Gavin Williams
1. What is the social web? What have we learnt from it?

2. Is access to information really changing the behaviour of consumers?

3. Social Commerce case studies: which brands are making it work and how are they doing it?
a. Selling goods
b. Customer service
c. Building brands

4. How can organisations embrace the new tools for their competitive advantage?

5. Technological innovation and the spread of the social web, what’s next? “Transforming information production and markets.”

Attendees can enjoy a sports industry networking lunch separating the two sessions.

For more information, and to enquire about attending, please contact FSPA marketing manager Milly Durrant at: .(JavaScript must be enabled to view this email address) or call 02476 414 999 x207.

http://www.sportsandplay.com.

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