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Unparalleled as the leading event in the arena of sport as a tool for social change
By: Jeff James
Listed Under: News
Published: Monday, July 03, 2006
Umbro has confirmed that sales of both its red and white England kits have smashed all previous records. The red away shirt, launched this February, has already become the best-selling England away kit of all time.
Umbro has released some other interesting statistics showing the level of support that England fans have for the team:
* It is estimated that, on average, more than one in five of England's population has bought a piece of official Umbro England product in 2006.
* Umbro's range of Classic England kits, celebrating the team's most memorable World Cup moments, has achieved tremendous sales, with, not surprisingly, 1966 proving the most popular retro kit.
*The red England shirt designed especially for women has been snapped up by over 150,000 female fans - more shirts than some Premiership teams sell in a season.
"We expected the World Cup to be big because England fans always get behind the team, but this year has been fantastic," says Duncan Thomson, Head of FA Division at Umbro. We'd like to thank all England fans for their brilliant support."
Says Marc Armstrong, Head of Business Development at The FA: "We are delighted with the latest sales figures for the England shirt, both in England and internationally. The team's popularity, together with Umbro's design and production capabilities, has seen sales go from strength to strength in recent years.
"Most importantly, we recognise the support of our England fans in buying the official merchandise as all surpluses made by The FA from these products are invested back into the game at all levels."
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