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The latest lines from the UK's biggest sports buying group
By: Jeff James
Listed Under: News
Published: Saturday, April 28, 2012
ASICS is set to offer its Spanish customers a high performance running experience via new state of the art stores in Barcelona and Madrid.
Opening their doors in August and September, each store will feature high-tech running laboratories, the ASICS FOOT ID service and an exclusive ASICS running club.
They will also showcase the full ASICS’ running collection, as well as tennis, hockey and padel ranges.
Both cities put on annual marathons that attract thousands of runners.
The new stores are part of ASICS’ global strategy to strengthen its retail presence across Europe
Says Alistair Cameron, CEO of ASICS: “The opening of new stores in two of Spain’s major cities shows how ASICS is going from strength to strength and reflects our position as the true sports performance brand.
“Providing consumers with an opportunity to experience the latest sports science technology demonstrates our commitment to bringing customers a complete brand experience, which will strengthen our unique customer loyalty.”
Fernando Pina Mulas, head of retail at ASICS Europe, adds: “There is a strong running culture in Spain and despite the economic downturn ASICS has been making a considerable investment into the Spanish market.
“These new flagship stores offer an exciting and unique concept for customers and provide an environment that allows us to showcase all our running and sports performance products and services at their best.”
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