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The best of the best from the UK sport industry over the last year was rewarded at the BT Sport Industry Awards on Thursday evening,
The latest lines from the UK's biggest sports buying group
By: Jeff James
Listed Under: News
Published: Thursday, April 05, 2012
ASICS is aiming to create the ultimate running experience for consumers with its new high tech store, which will open on London’s Oxford Street this summer.
The brand says the outlet, its second in the capital, will provide advanced technological services and professional advice for runners, a running club and an extensive collection of footwear and apparel set over 7,000 sq ft and three floors.
Its full performance running collection will be on offer, alongside ASICS’ rugby, tennis, cricket, hockey and netball ranges.
The store will also incorporate a state of the art running lab, offering the highest level of biomechanical analysis systems for the first time in the UK to consumers.
“The opening of a second ASICS store in London during a summer where all eyes are on sporting success will reflect our position as the true sports performance brand,” says Alistair Cameron, CEO of ASICS Europe.
“The store allows us to bring consumers unrivalled service, products and advice at a time where performance in sport is a key focus.
“Bringing cutting edge technology and facilities from our research institute in Kobe directly in store for consumers to experience will strengthen our unique customer loyalty and dedication to helping all levels of sports performers achieve their goals.”
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