a bundle of Bio-Synergy Products worth £150! :: Click here
City Hall welcomes sport and business leaders to reward Olympic legacy
|
By: Jeff James
Listed Under: News
Published: Thursday, June 21, 2012
adidas expects record football category sales of over €1.6 billion this year, smashing the €1.5 billion worth of sales it achieved during the World Cup year of 2010.
The brand estimates it will sell seven million of its Tango 12 balls alone.
The Tango 12 is the official match ball of EURO 2012.
"adidas can already be sure of defending its title as the most successful football brand in Europe and the world,” says CEO Herbert Hainer.
“adidas is leading the way at the EURO 2012 in every respect - in terms of product sales, brand visibility and innovative strength."
Markus Baumann, senior vice president adidas Global Football, adds: "EURO 2012 has once again underlined that the contribution of adidas to the world's most popular sport resonates extremely well with players, consumers and fans.
“We will utilise this momentum in order to further expand our global market leadership in football.”
There are currently 0 comment(s) - Have Your Say Today
Only Registered Members can post comments - to register click here
If you are a registered member and wish to login - click here
Registered in England and Wales No 04165562
Registered Office Address: 82c East Hill, Colchester, Essex, CO1 2QW
Follow Us On Twitter
Follow @sportsinsightukSign Up To Our Newsletter
Subscribe to our weekly newsletter today to stay updated with what’s new in the sports trade. We’ll keep you posted on New Product Launches, The Latest News, Exciting Manufacturers, Exclusive Offers and Industry Opinion.