UFC Competition :: Click here
The best of the best from the UK sport industry over the last year was rewarded at the BT Sport Industry Awards on Thursday evening,
The latest lines from the UK's biggest sports buying group
|
By: Jeff James
Listed Under: News
Published: Tuesday, April 10, 2012
adidas is rolling out its biggest ever UK multi-channel advertising campaign this week.
Called ‘take the stage’, the brand’s 60-second TV ad features Team GB athletes Victoria Pendleton, Louis Smith and Tom Daley alongside entertainment stars such as Example and Keith Lemon.
Three additional 30-second TV spots are fronted by David Beckham, US basketball player Derrick Rose and recording artist Wretch 32, who created the soundtrack for the 60-second promotion.
Beckham calls for the public to submit their own photography to win the opportunity to be the photographer on set with him, Wretch 32 is in search of a music artist to open on tour for him this year, while one lucky winner will get the chance to play basketball in the States with NBA star Rose.
“Our new ‘take the stage’ campaign is designed to showcase London, but also the talent that exists within Great Britain,” says adidas marketing director Nick Craggs.
“adidas is providing young people across Britain once-in-a-lifetime opportunities that could change their lives. We feel the campaign is a great way to celebrate London and inspire the rest of Britain.”
To find out more visit http://www.adidas.com/all2012
There are currently 0 comment(s) - Have Your Say Today
Only Registered Members can post comments - to register click here
If you are a registered member and wish to login - click here
Registered in England and Wales No 04165562
Registered Office Address: 82c East Hill, Colchester, Essex, CO1 2QW
Follow Us On Twitter
Follow @sportsinsightukSign Up To Our Newsletter
Subscribe to our weekly newsletter today to stay updated with what’s new in the sports trade. We’ll keep you posted on New Product Launches, The Latest News, Exciting Manufacturers, Exclusive Offers and Industry Opinion.