Skins replaces Sport and She ranges with A200

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Skins replaces Sport and She ranges with A200

By: Jeff James

Listed Under: Product News

Published: Monday, March 21, 2011

Five years on from the launch of the company’s hugely successful Sport product, Skins has revamped its ‘trademark’ range of gradient compression clothing.

A200, which replaces Skins’ Sport and She ranges from September 1, is a range of 17 male and female specific tops, tights and sleeves, plus six in youth sizes. They include thermal tops and tights.

While retaining many of the proprietary features from the previous ranges - gradient compression, muscle wrapping seams and UV sun protection - A200 takes new design direction from Skins’ recently released A400 line.

Improvements to the range include silicone grippers on the bottom hem of all tops, the removal of centre front seams on tights, a new soft airflow mesh to improve ventilation and add extra stretch, improved waistbands, and denser seam stitches.

The products will appeal predominantly to those wanting their first experience of technical compression wear. For men, they’ll be sports lovers who are all-rounders, playing football/rugby once a week, or doing regular 5-10k runs and going to the gym.

Among women, A200 products will predominantly be bought by gym users and occasional runners.

More hardcore sports and fitness enthusiasts will gravitate toward Skins’ premium A400 range - the company’s most successful new product in recent years.

For the women’s A200 range, Skins has continued its impressive steps forward in both fit and styling.

Last year the brand introduced two new women’s body shape styles, ‘A’ and ‘H’, while this range has been designed by a graduate of New York’s prestigious Parsons New School for Design (ex-students include Donna Karan, Jasper Conran and Marc Jacobs).

The company will also be introducing new women’s colours every six months (using a Paris-based colour and trend house).

In addition, there are other simple, practical touches to be found in the women’s products, such as an internal draw cord on the tights and new thinner waistbands (also found in the men’s range).

Women’s A200 launch colours are black, black/pink and black/blue, while the Men’s A200 range is available not only in Skins’ iconic black/yellow colour wave, but also in white/titanium.

A200 MEN’S RANGE:
Long tights, half tights, shorts, l/s top, s/s top, sleeveless top, thermal long tights, thermal l/s top with mock neck (with or without zipper).

RRPs are a slight premium to the Sport range. Examples: £58 for the long tights, £48 for the l/s top.

A200 WOMEN’S RANGE:
Long tights, ¾ tights, shorts, l/s top, s/s top, racer back top, tank top, thermal long tights, thermal l/s top with mock neck and zipper.

RRPs are a slight premium to the She range. Examples: £52 for the ¾ tights, £38.00 for the racer back top.

For stocking information contact Skins on 01543 420550.