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Merrell launches autumn sock range

By: Jeff James

Published: Wednesday, November 25, 2009

Leading outdoor footwear and apparel brand, Merrell, has launched an innovative range of socks to complement its cutting-edge collection of outdoor footwear for the first time.

Pushing the boundaries of outdoor performance through ground-breaking products, Merrell's sock range has been designed to specifically accommodate the contrasting skeletal structure and movements of men and women.

Merrell has been instrumental in developing gender specific footwear, which is technically designed to fit according to the way men and women move, and is a design facet of the novel sock range. Merrell's revolutionary patent pending Q-Form is a molded midsole with three separate degrees of firmness to ensure proper support and re-directing of a women's gait. This design has been based on the angle between a women's hip and knee, which is more pronounced due to a wider pelvis and a lower centre of gravity. Q-Form results in extended comfort, stability and wear-life of shoes.

The brand new range of Merrell socks are not only adapted for a variety of different activities, including hiking, multi-sport, running and casual wear for both men and women, but also certain pressure points have been knitted with Lycra under the foot, above the heel and around the cuff to prevent slipping. Using enhanced wool endurance technology, Merrell socks integrate the highest quality natural wool fibres, keeping the foot warm and dry whilst providing lasting comfort and style.

Merrell developed the new products in line with its vast range of revolutionary footwear. The Outbound Mid Light Gore-Tex, a breathable rubber soled boot, provides the perfect partner to the men's Hiking Classic sock, offering superior underfoot cushioning and all-over insulation, which is ideal for the adventurous backpacker.

The Outventure women's sock range includes the Multi-Sport, the ultimate mountain biking or day hiking sock worn with the Siren Sport shoe, which features a mixture of synthetic leather and breathable upper mesh.

Merrell is confident that customers will be satisfied with the lasting comfort of the socks and have offered a three-year guarantee, allowing customers who are not completely satisfied with the socks to return them for a replacement or full refund.

Jonathan Pennington, UK marketing manager at Merrell, says: "We are delighted with the brand-new Merrell sock range and have received great feedback from our loyal customer base. Our philosophy recognises the importance for gender specific products, built around the contrasting bone structure and movement of men and women.

"The aim is to bring to every Merrell product an unparalleled level of comfort and performance, for both outdoor adventurists and full-time athletes alike."

For news and information on the latest Merrell product and innovations visit http://www.merrell.co.uk.