Clarks Sport

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By: Jeff James

Listed Under: Product News

Published: Wednesday, May 13, 2009

In a market where the versatility of sport performance and style has become second nature, Clarks is launching Clarks Sport.

Aimed at men and women for whom performance, fit and comfort are as important as style and contemporary craftsmanship, the range meets two distinct demands with Sport Life - everyday footwear with a specific sporting capability - and Sport Style - everyday footwear inspired by sport, but worn as a lifestyle choice.

Capitalising on the company’s unique heritage, Clarks Sport fuses an unrivalled understanding of feet with considered design and time-honoured shoemaking skills. Key to the collection’s appeal is the technological innovation that for many years has distinguished Clarks from its core competitors.

There is the tried and trusted, like Clarks’ trademarked Active Air underfoot cushioning; the enhanced Active Air with Air Flow System; and GORE-TEX® - ‘Guaranteed To Keep You Dry’. New technologies developed exclusively for Clarks Sport include the Atsu massage footbed, which improves blood circulation to invigorate feet, and Rock. An advanced rubber compound, the Rock outsole delivers a combination of superior grip, stability and abrasion resistance to take challenging terrains comfortably in its stride.

Sport Life Openair - hard-wearing footwear for outdoor adventures
Within Sport Life, the Openair collection features lightweight, protective boots and shoes that are ideal for hiking, trekking and hitting the urban trail. Men’s styles include Prague Mid GTX, while for women there’s Iola Lo GTX. Both are fully weatherproofed boots enhanced by Clarks’ own Active Air and Rock technologies, plus GORE-TEX ®.

Sport Life Studiozone - fitness footwear for mind and body balance
Also within Sport Life is Studiozone, designed exclusively for women. Highlights include Inca Slip, a stylish shoe featuring the Atsu massage footbed and created for general studio training activities and for those who spend an extended amount
of time on their feet.

Sport Style Freestyle - sport-inspired shoes for all-day style
Within Sport Style, the men’s Freestyle collection sets the pace with Plato Lace. A training model built on a running silhouette, it’s available in a variety of colours, including pewter leather. Pro Lace, meanwhile, reinterprets the running profile as
a timeless wardrobe item and is available in a choice of colours that includes wine leather and midnight leather.

Freestyle for women is epitomised by Jave Lace that, like men’s style Plato Lace, has an unmistakable running silhouette. Delivering the ultimate in underfoot comfort, this is the first women’s shoe to feature Active Air with Airflow System and is available in black, white and purple leather. Other styles include Jetty Wave, the classic court shoe updated in stylish leathers complete with leather linings; and Jewel Lace, a contemporary sports fashion look delivered as an elegant classic running silhouette.