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Balega sock brand now available in the UK

By: Jeff James

Published: Wednesday, July 07, 2010

Balega, the biggest-selling sock brand in the US, is now available in the UK through Fit Brands, the specialist sports marketing and distribution company.

From the Zulu word meaning ‘to move with speed’, Balega socks have established themselves as the leading running sock in the US, thanks to their quality design and use of ultra-soft, durable materials.

All of its socks incorporate a hand-linked seamless toe that eliminates abrasion across the top of the foot. They also comprise an extra deep heel pocket, or ‘Fit Well’, ensuring that Balega socks fit the foot perfectly.

Latest figures show that the Balega Hidden Comfort is currently the number one selling running sock in the US at running speciality retail.

This unisex sock offers a hand-linked seamless toe enclosure for seam free comfort.

There is a specially constructed mesh ventilation panel that keeps your feet cool and dry, while a plush, medium volume construction undersole gives you maximum cushioning.

A deep heel pocket keeps the sock firmly in place while exercising. The Hidden Comfort also features a reinforced
heel and toe and a high heel tab for protection from footwear abrasions.

For athletes looking for the ultimate in performance and comfort, Balega’s comprehensive product range offers a sock for every conceivable use, whether that’s male or female, off or on-road, compression or race specific. The brand even has socks for neutral runners and underpronators.