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STAG February news update Wiggle to roll out 360 spin imaging across full product range following significant sales uplift Helly Hansen launches new trail running shoe Nike explores waterless dyeing with new partnership Sports Insight Feb 2012 Digital Issue New US distributor for Unicorn Darts Liam Burns appointed chairman of the Federation of Sports and Play Associations John Steele appointed Youth Sport Trust chief executive Helly Hansen launches new training collection Grays becomes official equipment and clothing supplier to international governing body for hockey Arena renews National Swimming League sponsorship agreement ISPO MUNICH attracts close to 80,000 people ASICS increases European sales by 13.2 per cent Under Armour revenues for 2011 top $1.47 billion BPF throws its weight behind campaign to halt ‘damaging’ business rate hike Nigel de Jong signs partnership deal with PUMA Independent sports shop recognised for retail excellence Aqua Sphere to be official swim kit partner to British Gas Great Swim Series 2012 Signs of recovery Helly Hansen Odin range Saucony sponsors Cambridge Half Marathon Warrior Sports and Liverpool FC agree six-year kit deal INTERSPORT show success Greg Rusedski joins MANTIS as brand ambassador British Property Federation: landlords will have to think hard about any Blacks lease concessions Do you need advice from the Queen Of Shops? JD Sports’ Christmas sales increase 1.6 per cent Sports Insight Jan 2012 Digital Issue ASICS agrees multi-year contract with Samantha Stosur Sports Direct calls for OFT investigation following Blacks sale Uhlsport UK’s revenues grow for second successive year JD Sports buys Blacks for £20 million Jakabel’s full-colour 2012 catalogue now available JJB reports increase in Christmas sales, but overall sales are still on the slide DW SPORTS and INTERSPORT sponsor Premier League football Nominate your npower Fan of the Year GFORCE makes magical memories with ‘Leavers Hoodie’ Submit your application for the Business Honours Club annual industry awards Activinstinct enjoys significant sales rise as shoppers go online for Christmas Hundreds of local community sports groups receive Olympic legacy funding NIKE revenues and income rise, but margins are squeezed due to higher production costs Crewroom makes waves in the charity sector with a trio of high profile deals adidas and UEFA extend partnership agreement Zaggora Hotpants help women maximise their workouts Sports Direct will not make a bid for Blacks VIVOBAREFOOT opens pop-up store in central London Fast growing UK sports retailer launches German website Olympic legacy creating companies offered places within the prestigious Business Honours Club Study reveals fall in young people and women playing sport Boaz Myhill named as first Football League Precision Goalkeeping Golden Glove winner Two lucky INTERSPORT customers win adiPower Predators signed by Xavi ASICS wins ‘Best New Retail Concept 2011’ at MAPIC Awards Four-minute limit before online retail abandonment Ektio shoes save forward Bruce Lauder’s season Gilbert and Scottish Rugby confirm long-term equipment deal Youth Sport Direct to support businesses in the run-up to London 2012 Ektio The Revolution Sports Insight offers new bespoke photography service TECNOpro Safine Prestige ski wins prestigious Palme Award adidas and the British Olympic Association extend sponsorship and licensing deal Mitre and Ipswich Town agree partnership extension MBT appoints new managing director for the UK and Ireland Li-Ning joins Greenpeace’s Detox campaign ASICS GT-2160 wins Runner’s World 2011 International Editor’s Choice award Feet first Mobile device retail traffic to triple during UK Christmas season Ektio shoes receive rave review Spalding announces new UK partner INTERSPORT sponsors European table tennis Young hockey umpire has the GFORCE Get your free body composition assessment at The STAG Buying Show Ektio ‘The Revolution’ Sports Insight - Nov/Dec 2011 Digital Issue ASICS appoints UK sales director Manu Tuilagi becomes face of OPRO Mouthguards Lotto FW12 football collection Ektio ‘The Revolution’ PUMA offers paid internships to University of Brighton students adidas sites hit by cyber-attack Precision Goalkeeping launches award for Football League keepers P2i to aid fundraising of £10,000 for Help for Heroes charity Women’s sport continues to miss out on big deals adidas to buy outdoor specialist Five Ten Aqua Sphere launches compression swimwear range Personalise even more Apples Ektio ‘The Revolution’ 2XU Compression unveils new PWX fabric technology JJB’s loses widen to £66.5 million Ektio launches new sports performance shoe SKECHERS’ third quarter sales slump 25.7 per cent Under Armour tops $1 billion as third quarter revenues rise 42% PUMA posts strong third quarter sales McDavid’s Tom Court makes appearance at STAG’s All Ireland Buying Show Knock-on effect Ronhill sponsored teams win national athletics titles Mizuno partners with British Volleyball Federation Sales and profits show no sign of slowing at Sports Direct INTERSPORT, ASICS and Back to Netball - A match made in heaven STAG supplier Jakabel has all your swim needs covered Petron announces INTERSPORT winners Horncastle Cricket Club bowled over by new GFORCE kit
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Tri - a different tack - Sports Insight Magazine

Shock Absorber Flexi-wire sports bra :: Click here for more info.

Sports Insight

www.sports-insight.co.uk

Latest News:

STAG February news update Wiggle to roll out 360 spin imaging across full product range following significant sales uplift Helly Hansen launches new trail running shoe Nike explores waterless dyeing with new partnership Sports Insight Feb 2012 Digital Issue New US distributor for Unicorn Darts Liam Burns appointed chairman of the Federation of Sports and Play Associations John Steele appointed Youth Sport Trust chief executive Helly Hansen launches new training collection Grays becomes official equipment and clothing supplier to international governing body for hockey Arena renews National Swimming League sponsorship agreement ISPO MUNICH attracts close to 80,000 people ASICS increases European sales by 13.2 per cent Under Armour revenues for 2011 top $1.47 billion BPF throws its weight behind campaign to halt ‘damaging’ business rate hike Nigel de Jong signs partnership deal with PUMA Independent sports shop recognised for retail excellence Aqua Sphere to be official swim kit partner to British Gas Great Swim Series 2012 Signs of recovery Helly Hansen Odin range Saucony sponsors Cambridge Half Marathon Warrior Sports and Liverpool FC agree six-year kit deal INTERSPORT show success Greg Rusedski joins MANTIS as brand ambassador British Property Federation: landlords will have to think hard about any Blacks lease concessions Do you need advice from the Queen Of Shops? JD Sports’ Christmas sales increase 1.6 per cent Sports Insight Jan 2012 Digital Issue ASICS agrees multi-year contract with Samantha Stosur Sports Direct calls for OFT investigation following Blacks sale Uhlsport UK’s revenues grow for second successive year JD Sports buys Blacks for £20 million Jakabel’s full-colour 2012 catalogue now available JJB reports increase in Christmas sales, but overall sales are still on the slide DW SPORTS and INTERSPORT sponsor Premier League football Nominate your npower Fan of the Year GFORCE makes magical memories with ‘Leavers Hoodie’ Submit your application for the Business Honours Club annual industry awards Activinstinct enjoys significant sales rise as shoppers go online for Christmas Hundreds of local community sports groups receive Olympic legacy funding NIKE revenues and income rise, but margins are squeezed due to higher production costs Crewroom makes waves in the charity sector with a trio of high profile deals adidas and UEFA extend partnership agreement Zaggora Hotpants help women maximise their workouts Sports Direct will not make a bid for Blacks VIVOBAREFOOT opens pop-up store in central London Fast growing UK sports retailer launches German website Olympic legacy creating companies offered places within the prestigious Business Honours Club Study reveals fall in young people and women playing sport Boaz Myhill named as first Football League Precision Goalkeeping Golden Glove winner Two lucky INTERSPORT customers win adiPower Predators signed by Xavi ASICS wins ‘Best New Retail Concept 2011’ at MAPIC Awards Four-minute limit before online retail abandonment Ektio shoes save forward Bruce Lauder’s season Gilbert and Scottish Rugby confirm long-term equipment deal Youth Sport Direct to support businesses in the run-up to London 2012 Ektio The Revolution Sports Insight offers new bespoke photography service TECNOpro Safine Prestige ski wins prestigious Palme Award adidas and the British Olympic Association extend sponsorship and licensing deal Mitre and Ipswich Town agree partnership extension MBT appoints new managing director for the UK and Ireland Li-Ning joins Greenpeace’s Detox campaign ASICS GT-2160 wins Runner’s World 2011 International Editor’s Choice award Feet first Mobile device retail traffic to triple during UK Christmas season Ektio shoes receive rave review Spalding announces new UK partner INTERSPORT sponsors European table tennis Young hockey umpire has the GFORCE Get your free body composition assessment at The STAG Buying Show Ektio ‘The Revolution’ Sports Insight - Nov/Dec 2011 Digital Issue ASICS appoints UK sales director Manu Tuilagi becomes face of OPRO Mouthguards Lotto FW12 football collection Ektio ‘The Revolution’ PUMA offers paid internships to University of Brighton students adidas sites hit by cyber-attack Precision Goalkeeping launches award for Football League keepers P2i to aid fundraising of £10,000 for Help for Heroes charity Women’s sport continues to miss out on big deals adidas to buy outdoor specialist Five Ten Aqua Sphere launches compression swimwear range Personalise even more Apples Ektio ‘The Revolution’ 2XU Compression unveils new PWX fabric technology JJB’s loses widen to £66.5 million Ektio launches new sports performance shoe SKECHERS’ third quarter sales slump 25.7 per cent Under Armour tops $1 billion as third quarter revenues rise 42% PUMA posts strong third quarter sales McDavid’s Tom Court makes appearance at STAG’s All Ireland Buying Show Knock-on effect Ronhill sponsored teams win national athletics titles Mizuno partners with British Volleyball Federation Sales and profits show no sign of slowing at Sports Direct INTERSPORT, ASICS and Back to Netball - A match made in heaven STAG supplier Jakabel has all your swim needs covered Petron announces INTERSPORT winners Horncastle Cricket Club bowled over by new GFORCE kit
rss

Knowledgebase

kids catalog little learners zinc bikes zinc trials mantis ucl deals kit deals

Beyond Sport Summit & Awards

Unparalleled as the leading event in the arena of sport as a tool for social change

NPD Data Videos
Magazine Image

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Subscribe to Digital Edition

Join our Weekly Newsletter What is ABC?

STAG February news update

Buying group announces 2012 show dates

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>

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View Story

Tri - a different tack

By: Jeff James

Listed Under: Feature

Published: Friday, September 21, 2007

Martin Newton, sales and marketing manager at Aqua Sphere, suggests catering for the rapidly growing triathlon market

Triathlon, the activity that combines swimming with cycling and running, is officially the UK's fastest-growing multi-disciplinary sport - growing a substantial 10 per cent year on year since its Olympic debut in Sydney in 2000.

According to the website http://www.tri247.com, the sport of triathlon has seen amazing growth over the past couple of years, in both active participants and general public awareness. We estimate that in 2006 over 150,000 people were actively involved in triathlon and we expect that figure to increase to 200,000-plus in 2007.

So, with participant figures rising, triathlon is becoming an increasing area of interest for UK sports retailers. Athletes of all standards can take part and events vary considerably in distance. Novice events to entice newcomers to the sport can comprise a 250m swim, 24km bike ride and 2.5km run, encouraging more people to give the sport a try and to improve their fitness. The Olympic course covers a more ambitious 1.5km swim, 40km cycle ride and 10km run.

For the supremely fit (or just plain mad), the mighty Ironman races held worldwide cover a 3.8km swim, 180km bike stage and a full marathon to finish.

It’s true that there are dedicated triathlon retailers that offer a wide range of kit for the serious triathlete, but there are real sales opportunities available for the savvy sports retailer who can recognise the next big thing when they see it - and can offer a range of products to meet the needs of the beginner or intermediate triathlete.

If we consider the kit needed for the swimming leg of this sport, essential items comprise a good pair of goggles and a decent wetsuit - Aqua Sphere’s Kaiman goggle and Seal XP mask are favourites among triathletes because of their 180-degree wide-angle vision and comfortable leak-resistant seal.

By adding them to a swim-kit display, retailers have covered the aquatic eyewear needs of both triathlon and swimming. If retailers wish to offer entry-level tri wetsuits, brands like Aqua Sphere have introduced rookie suits that retail for little over £100, representing great value for money for those dipping their toe in the triathlon waters.


For friendly advice on how to capitalise on the increasing prominence of triathlon call 01254 278873 or visit http://www.aquasphereswim.com

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